The fourth speaker in this session at the IAMCR 2025 conference in Singapore is Jessica Kühn, whose focus is on adolescents’ egocentric networks on social media platforms. This draws on the qualitative network analysis method (QNA), which focusses on an individual’s network as an egocentric, personal network, and on the individual’s perceptions of that network as well as on the perceptions of their contacts.
This surfaces which network contacts matter to the central individual, how, and why, and helps us to analyse the embeddedness of individuals within their social environment. But it is a complex and work-intensive method – most …