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Polarisation

Snurb — Wednesday 15 July 2026 22:36

Examining Twitter Debates around the COP26/27 Summits through Practice Mapping

Politics | Polarisation | Social Media | Practice Mapping | Social Media Network Mapping | Twitter | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | SM&S 2026 | Liveblog |

I was the next speaker in this panel at the Social Media & Society conference in Glasgow, presenting our analysis of the COP26 and COP27 summits through our practice mapping approach. Here are the slides:

cop26-27-engagement-on-twitter-an-analysis-using-the-practice-mapping-approachfrom Axel Bruns
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Snurb — Wednesday 15 July 2026 22:34

Mapping the Triad of Climate Change Actors in the COP26/27 Summits

Politics | Polarisation | Social Media | Social Media Network Mapping | Twitter | SM&S 2026 | Liveblog |

We have one more paper session on the final day of the Social Media & Society conference in Glasgow, and it’s a panel coordinated by the great Risto Kunelius that I’m also presenting a paper in. This panel presents outcomes from the CLOUD-C project, which explored discussions around the COP26 (in 2021, which of course took place in Glasgow, too) and COP27 (in 2022, in Sharm El-Sheik) UN climate change summits from a number of perspectives.

Risto kicks us off by introducing the panel itself: data for the project were gathered from Twitter using a set of keywords related to …

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Snurb — Wednesday 15 July 2026 04:44

How Activists in Finland Navigate Algorithmic Censorship on Social Media Platforms

Politics | Polarisation | Social Media | Facebook | SM&S 2026 | Liveblog |

I’m on 7% charge and only managed to blog the first paper in the final session at the Social Media & Society conference in Glasgow today, which was presented by Sanna Malinen. Her focus is on platforms and censorship, and she notes that activists have increasingly needed to consider visibility-based platform algorithms in their work.

Such algorithms are increasingly shaping visibility rather than banning problematic content altogether; this enables platforms to continue to engage in data gathering and surveillance even when users and their content are made less visible. Such interventions reduce the ability of activists to use such platforms …

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Snurb — Tuesday 14 July 2026 21:01

How the (Neo-)Manosphere Operationalises Science in Its Misogyny

Politics | Polarisation | ‘Fake News’ | Social Media | SM&S 2026 |

And the next speaker in this session at the Social Media & Society conference in Glasgow is Catherine Baker, whose focus is on scientific claims in the (Neo-)Manosphere. The far right is often described as anti-science, but this is too simplistic; instead, they are more selective in their engagement with scientific information.

The Manosphere is now well-established as an amalgamation of misogynist and anti-feminist groups, traditionally based in online fora and communities but increasingly also mainstreamed into generic social media and especially also streaming media sites. This has led to the rise of the term Neo-Manosphere to describe these new …

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Snurb — Tuesday 14 July 2026 20:13

How Taylor Swift Fans on Reddit Source Their Information

Polarisation | Social Media | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | SM&S 2026 | Liveblog | Music |

I’m starting off the next session at the Social Media & Society conference in Glasgow, presenting our analysis of Taylor Swift fandom on Reddit on behalf of my team. Slides are below:

information-practices-in-fragmented-fan-communities-epistemic-polarisation-in-taylor-swift-fandom-on-redditfrom Axel Bruns
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Snurb — Friday 3 July 2026 15:56

Social Media and Politics: A New Book, and Some Other Work

Politics | Polarisation | Journalism | Industrial Journalism | Social Media | Echo Chambers and Filter Bubbles | Publics | Facebook | Gatewatching and Citizen Journalism | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Publications |

After the conference is before the conference: after attending and blogging the ICA 2026 conference in Cape Town, I will be in Glasgow for the biennial Social Media & Society conference next week, where I'll present a couple of papers and participate in a roundtable exploring our experiences with the Meta Content Library to date. More on those soon.

But ahead of that conference, I also have some major publication updates. Most importantly, I'm very pleased that the second edition of our Routledge Companion to Social Media and Politics has now been published. The first edition came out in 2016 …

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Snurb — Monday 8 June 2026 21:56

Patterns in the Use of ChatGPT for Information Validation

Politics | Polarisation | Artificial Intelligence | ICA 2026 | Liveblog |

The final session for me at the 2026 International Communication Association conference in Cape Town is one in which I’ll present myself, but we start with a paper by Evelyn Jonas. Her focus is on the use of communicative AI to deal with opinion-challenging information. Users are frequently exposed to such information in online environments, of course, and this can create cognitive dissonance as well as more active information-seeking actions.

But traditional search engines are not the only way that this is addressed, and are not always helpful in identifying reliable sources; increasingly, people are also using AI chatbots to …

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Snurb — Monday 8 June 2026 19:22

Dynamics of Body Politics Frames on Weibo

Politics | Polarisation | Social Media | ICA 2026 | Liveblog |

The next speaker in this session at the 2026 International Communication Association conference in Cape Town is Yuzhou Tao, who encourages us to rethink framing. Conventional communication models followed a simple sender-message-receiver model; this was always overly simplistic, and communication is now shaped by algorithmic processes interacting with social networks. This now produces a three-phase power ecology.

The focus here is on body politics in China, which is affected by identity, visibility metrics, and governance. It explores which actor groups serve as primary frame sponsors, how such frames are contested, and how amplification provides persistence for such frames.

The focus …

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Snurb — Monday 8 June 2026 19:19

Effects of Media Framings of Migration in a Simulated Social Media Environment

Politics | Polarisation | Journalism | Industrial Journalism | Social Media | ICA 2026 | Liveblog |

The next speaker in this session at the 2026 International Communication Association conference in Cape Town is Silva Heinonen, with a focus on harmful discourse on migration online. In Belgium, news media are frequently framing migration as a threat, use dehumanising language, and amplify populist and far-right policy responses. This creates negative emotions such as anger, fear, and anxiety, and is further disseminated via social media platforms.

The effects of such content is often tested through single-exposure effect studies, which is problematic; on social media, effects are more likely to occur through repeated exposures, and will be also be dependent …

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Snurb — Monday 8 June 2026 19:18

Differences in Women’s Responses to Advantage and Disadvantage Framing in Media Reports on Gender Inequality

Politics | Polarisation | Journalism | Industrial Journalism | ICA 2026 | Liveblog |

The second session on this final morning at the 2026 International Communication Association conference in Cape Town is on framing and politics, and begins with a paper by Ying Qi Pan, whose focus is on media framing in the context of gender equality. This matters because media framing shapes how people understand social issues.

This often works through advantage or disadvantage framing, which respectively emphasise the systemic privilege of advantaged groups or highlight the underrepresentation of disadvantaged groups. Research to date focusses mainly on majority groups; there is relatively less evidence on the minority groups involved.

Gender is a salient …

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Recent Work

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Revisiting ‘the’ Public Sphere and Its Algorithmically Shaped Publics (ZeMKI ComAI 2026)

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Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Brightest before Dawn (CD, 2011)

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Gatewatching and News Curation: The Lecture Series

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