And the final speaker in this session at the ECREA 2026 conference in Brno is Claudia Thoms, who will present a semantic analysis of party competition in Germany. She begins by noting that political competition is also a competition over language, with parties trying to establish a distinct political profile. Issue emphases and positioning leave races in language, while strategic framing also shapes political perception itself.
Different parties want to associate themselves with different issues, to emphasise their competence on these issues; this also responds to ebbs and flows in public attention to specific issues. But issue relevance does not …












