And the final speaker at the IAMCR 2025 conference in Singapore for today is Nisha Singh, whose focus is on negative online political advertisements in India, especially in the context of elections. Elections are critical to democratic processes, and enable the people to voice their concerns to politicians; they also educate the public about democratic and political processes and stimulate political discourse.
Advertising has long been central to election processes, but the rise of digital advertising has transformed this, and enabled new campaigning approaches; this is no different in India. The rapid uptake of social media in India has further …