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Snurb — Sunday 7 June 2026 22:57

How Facebook’s Algorithmic Tweaks Affected Engagement with News URLs over Time

Politics | Journalism | Industrial Journalism | 'Big Data' | Social Media | Facebook | ICA 2026 | Liveblog |

I missed the first speaker in the next session at the 2026 International Communication Association conference in Cape Town, so we’re straight on to a paper by the brilliant Fabio Giglietto, whose focus is on partisan alignment, journalistic quality, and algorithmic amplification on Facebook. How do URLs that are shared the same number of times on Facebook reach audiences of vastly different sizes?

This study explores the impact of partisanship and quality on amplification and reach on Facebook, and also takes into account shifts in Facebook’s algorithmic governance design over the years. The structure of Facebook’s social networks is relatively …

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Snurb — Saturday 6 June 2026 19:40

Patterns in Facebook Responses to the Assassination of Charlie Kirk

Politics | Polarisation | Social Media | Facebook | ICA 2026 | Liveblog |

The last speaker in this session at the 2026 International Communication Association conference in Cape Town is the great Andrea Carson, whose focus is on Facebook response to the assassination of far-right US political activist Charlie Kirk. Kirk was killed during a public appearance, and this was widely assumed in the media to be a case of left-wing political violence, though this has yet to be established.

It produced considerable public reaction, with some controversial statements resulting in the sackings or suspensions of various journalists; social media responses ran the gamut from grief through outrage to political blame, and show …

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Snurb — Sunday 29 March 2026 20:47

Exploring Destructive Polarisation: A Practice Mapping Approach to Social Media Debate about the Voice Referendum in Australia (GESIS 2026)

Politics | Elections | Government | Polarisation | Social Media | Publics | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) |
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Snurb — Thursday 19 March 2026 19:51

The Painful Process of Gaining Cross-Platform Social Media Data Access via EU Digital Services Act Mechanisms

'Big Data' | Social Media | Facebook | Streaming Media | Twitter | Social Media Access Days 2026 | Liveblog |

Up next at the Social Media Access Days at the German National Library is Ramin Soleymani, whose focus is on the analysis of social media content from a social ecological perspective. The use of social media has enabled digital nature experiences, somewhat making up for an overall decline in the direct nature experiences of an increasingly urban population; this might lead to the emergence of digital relational values including seeding, spreading, and grounding.

Relational values are a relatively new concept in the science policy arena; they complement nature’s instrumental (extractive) and intrinsic (inherent) values. Relational values refer to the relationships …

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Snurb — Wednesday 18 March 2026 08:47

Revisiting the APIcalypse and Its Aftermath

Politics | ‘Fake News’ | 'Big Data' | Social Media | Facebook | Twitter | Social Media Access Days 2026 | Liveblog |

Day Two at the Social Media Access Days in Frankfurt starts with my keynote, taking stock of how we access and engage with social media data nearly ten years after the drastic changes to many platforms' data access regimes following the 2018 Cambridge Analytica scandal. Back then, I wrote an article for Information, Communication & Society about the APIcalypse; how have things developed since then?

Here are my slides from the talk:

nearly-a-decade-after-the-apicalypse-where-are-we-now-on-social-media-data-accessfrom Axel Bruns
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Snurb — Thursday 8 January 2026 16:00

Propaganda, Division, Polarisation: New Publications in Media International Australia and Elsewhere

Politics | Elections | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | Social Media | Facebook | Practice Mapping | Gatewatching and Citizen Journalism | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2024 | AoIR 2021 | ICA 2024 | Television |

In addition to the conference presentations I covered in my last post, the last few months have also seen a number of new publications from my team and me – including no less than three new articles in the great Media International Australia journal.

Just days from the end of the year, my colleagues Simon Copland, Tim Graham, and I finally published our analysis of the domestic and international audiences of Australian right-wing news channel Sky News Australia (no relation to Sky News in the UK and elsewhere) on Facebook during the height of the COVID-19 pandemic and the …

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Snurb — Thursday 1 January 2026 15:06

Wrapping Up The Last of My 2025 Conference Presentations

Politics | Elections | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | Internet Technologies | Artificial Intelligence | Search Engines | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Twitter | QUT Digital Media Research Centre | ARC Centre of Excellence for Automated Decision-Making and Society | ARC Future Fellowship | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2025 | AoIR 2025 | IAMCR 2025 | SEASON 2025 | Music |

2025 is finally over, but other than as part of the liveblogs I haven't yet had a chance to round up our various presentations at conferences during the second half of the past year. We ended the year with the AANZCA conference on the Sunshine Coast, where I presented what was something of a labour of love: a look back on ten turbulent years of the #auspol hashtag on what used to be Twitter. 

Through the efforts of a series of excellent data scientists in our QUT Digital Media Research Centre (DMRC) team (especially Brenda Moon, Felix Münch, Jane Tan …

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Snurb — Thursday 1 January 2026 12:53

How Discursive Alliances Shift: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping (IAMCR 2025)

Politics | Polarisation | Journalism | Industrial Journalism | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | IAMCR 2025 |

IAMCR 2025

How Discursive Alliances Shift: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping

Axel Bruns, Carly Lubicz-Zaorski, Tariq Choucair, Laura Vodden, and Ehsan Dehghan

  • 14 July 2025 – Paper presented at the IAMCR 2025 conference, Singapore

Presentation Slides

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Snurb — Friday 28 November 2025 12:06

Analysing Digital Campaigning and Public Debate during the 2025 Australian Federal Election

Politics | Elections | Polarisation | Journalism | Industrial Journalism | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Streaming Media | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2025 | Liveblog |

The second panel at the AANZCA 2025 conference today is on digital campaigning in the 2025 Australian federal election, and starts with my QUT colleague Sam Vilkins presenting our attempts to track social media activities throughout the election. For this we focussed on the period from the issue of election writs to the day before the election itself.

Tracking digital campaigning has become a great deal more difficult, in part due to the changes to the overall social media landscape with the enxittification of Twitter and the aging of Facebook, as well as the rise of various other alternative platforms …

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Snurb — Wednesday 26 November 2025 16:18

The Evolution of Climate Change Discussions on Facebook in Australia

Politics | Polarisation | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2025 | Liveblog |

I’m also the first speaker in the next session at the AANZCA 2025 conference, presenting our work in progress on mapping public conversations about climate change within Australian Facebook pages between 2018 and 2024. Here is an earlier versions of the slides, from my AoIR 2025 preconference keynote:

destructive-polarisation-in-climate-debates-an-exploration-using-the-practice-mapping-approachfrom Axel Bruns
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Revisiting ‘the’ Public Sphere and Its Algorithmically Shaped Publics (ZeMKI ComAI 2026)

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Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Brightest before Dawn (CD, 2011)

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Gatewatching and News Curation: The Lecture Series

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