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Analysing the Visuals Shared by the Different Sides of a Polarised Conflict

The final speaker on this first day of the Indicators of Social Cohesion symposium is the great Luca Rossi, presenting some of the outcomes of the PolarVis project to map online debate around climate change from a visual perspective.

Are We Heading for Another Facebook News Ban?

Over the past month, Meta has been in the news again for its troubled relationship with news and news publishers in Australia and elsewhere, and several media outlets have asked me to provide some commentary on recent developments. Two major new announcements from Meta prompted this: first, the news that it would not renew its agreements with some Australian news publishers to voluntarily share a small amount of its advertising revenue with them; and second, the announcement that it would progressively downrank news content on Instagram.

This follows on, of course, from the brief ban of all news content on the Australian Facebook in February 2021, after the federal government introduced a law, the News Media Bargaining Code (NMBC), intended to compel Meta and other search and social media platforms to share some of their advertising revenue with news publishers; and from a similar, still ongoing news blackout on Facebook that has been in place in Canada since August 2023 after its parliament passed a bill that was strongly influenced by the Australian NMBC.

I had an opportunity to discuss the Australian news ban and its implications in a foreword I contributed to my friend Jonathon Hutchinson’s new book Digital Intermediation: Unseen Infrastructure for Cultural Production, which I’ve now made available separately here as well. Drawing on Jonathon’s terms, the news ban clearly demonstrates Meta’s power, as a key digital intermediary, over the flow of news and information, and its ability to materially affect this flow within hours; however, the News Media Bargaining Code also provides a cautionary example of how not to go about curtailing that power – for various reasons that have much more to do with politics than policy, it is, in the end, a very poorly designed mechanism, as Australia and Canada have by now found out. The foreword article is available here:

Axel Bruns. “Digital Intermediation, for Better or Worse.” Foreword to Digital Intermediation: Unseen Infrastructure for Cultural Production, by Jonathon Hutchinson. London: Routledge. xv-xxiii.

In the following, I’m going to share some responses I’ve provided to one of the journalists who approached me about the ongoing NMBC saga. There was too much here to use in a news article, but the query was useful in prompting me to outline my views on Meta’s actions in response to the NMBC.

What caused the Australian Facebook news ban?

Politicians and Media as Influencers of Social Media Polarisation during the Qatargate Scandal

The next speaker in this I-POLHYS 2024 session is Rita Marchetti, who shifts our attention to another scandal: the Qatargate case. She notes the limited attention of media scholars to corruption issues, even in spite of growing funding for anticorruption studies of legacy media – the potential role of social media in anticorruption activism has received very limited attention, in particular.

Diagnosing Destructive Polarisation in the Voice to Parliament Referendum

And we’ll finish the day at I-POLHYS 2024 with my keynote, which builds on the work of my Australian Laureate Fellowship team to review the types of polarisation that have been identified in the literature and develop the concept of destructive polarisation as a particularly concerning stage of polarisation dynamics. Our research proposes five distinct symptoms of destructive polarisation – and in the keynote I reflect on the recent Australian referendum on an Indigenous Voice to Parliament to explore to what extent these five symptoms of destructive polarisation were present in the news and digital media debates in the lead-up to the referendum.

Here are the slides for the presentation:

Using Artificial Intelligence to Enhance News Polarisation Analysis

The final speaker in this excellent opening session at I-POLHYS 2024 is the equally excellent Fabio Giglietto from the Vera.AI project, whose focus is on media political partisanship and polarisation in Italy. Especially noteworthy here is also that his project explores the use of Large Language Models (LLMs) in news and social media research – a new approach that also needs a great deal of new validation approaches.

Mainstream and Social Media Framing in the Great Barrier Reef Debate in Australia

The next session that I’m in at at ANZCA 2023 is on media and climate change, and starts with my QUT Digital Media Research Centre colleague Carly Lubicz-Zaorski, whose focus is on the mainstream media framing of UNESCO’s ‘in danger’ rating for the Great Barrier Reef on the Australian northeast coast.

Comparing the ‘Freedom’ Movement Rhetoric in Aotearoa and Australia during COVID-19

The next speakers in this ANZCA 2023 session are Claire Fitzpatrick and Ashleigh Haw, who extend our focus to a comparative analysis of the ‘freedom’ movements in Aotearoa New Zealand and Australia. In Aotearoa, the protest was organised by a diverse group of participants without clear leadership, and the atmosphere around the protest declined precipitously as prosocial and family-oriented protests were overwhelmed by some much darker messages calling for the overthrow of the democratically elected government.

Revisiting the ‘Convoy to Canberra’ as an Afectively Polarised Populist Event

The last day at ANZCA 2023 starts for me with a session on ‘freedom’ movements, and we begin with Ciaran Ryan and a paper on the 2022 ‘Convoy to Canberra’. This was a gathering of some 10,000 Australians in Canberra in early February 2022 to protest COVID-19 measures, and was inspired to some extent by the Canadian ‘Freedom Convoy’ to Ottawa, which blocked the city centre. Both convoys were largely organised and promoted through social media.

Measuring News Diversity on Facebook in Australia

The next speaker in this ANZCA 2023 session is Cameron McTernan, who is interested in news diversity on social media. Media diversity has long been an issue and a priority in media policy, but has often focussed on media ownership and media content at the outlet level, without necessarily taking into account the role of social media in the distribution of content. This is becoming increasingly important because media supply chains are becoming less linear as social media logics and algorithms affect news distribution.

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