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Source and Engagement Diversity for Australian News on Facebook

The final day at thre AANZCA 2024 conference starts with a session on online news consumption, and the first speaker is Cameron McTernan, whose interest is in source and exposure diversity on Facebook. Facebook remains the most popular social media platform in Australia, but the future of news on the platform is in some doubt, given the impact of the News Media Bargaining Code and Meta’s intention to downrank or even remove news from its platforms.

Facebook’s Oversight Board as a New Phase of Platform Self-Regulation

The next speaker in this AANZCA 2024 conference is Rumeng Cao, whose focus is on Facebook’s Oversight Board, an independent body introduced in response to increasingly critical scrutiny of the platform’s moderation and governance decisions following the Cambridge Analytica scandal. Such governance can be divided into three phases: thin self-regulation (until 2012), strengthened self-regulation (2012-18), and the Oversight Board era (from 2018).

What Happened on Facebook during Its Australian News Ban?

I was the next speaker in this AANZCA 2024 conference session, presenting our research on the changes in news posting and engagement during Facebook’s brief news ban in Australia in late February 2021, following the introduction of Australia’s ill-fated News Media Bargaining Code. We would have liked to examine this for the ongoing news ban in Canada since August 2023, too, but unfortunately the Facebook URL Shares dataset has not been updated since November 2022, so we have not data to work with at this stage.

My slides are below:

Newssharing on Facebook by Australian Politicians

The final speaker in this AANZCA 2024 conference session is Cameron McTernan, whose interest is in the sharing of Australian news on Facebook, especially by politicians. This can be understood through the lens of agenda-setting theory: news media content plays a crucial role in shaping what public issues audiences learn about, and politicians’ sharing of news media content seeks to channel and affect these processes. (There are also questions about the extent of such agenda-setting power.)

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