You are here

Facebook

Meta, the News Media Bargaining Code, and the Selective Innumeracy of Australian News Industry Leaders

Now that the Australian federal parliament’s Joint Select Committee on Social Media and Australian Society has commenced its hearings, the question of Australian policy towards social media platforms has gained in prominence yet again. The Select Committee is conducting a somewhat poorly defined, multi-issue inquiry into several loosely linked topics, and part of its focus is on the future of Australia’s News Media Bargaining Code (NMBC) – a policy which seeks to redirect some of the substantial revenues that digital media platforms generate from online advertising to the nation’s financially struggling, often unprofitable news publishers.

There are some serious issues with this idea, and with how the NMBC is constructed, and this already led to an eight-day ban of all news content on Facebook in 2021 that my QUT DMRC colleagues and I covered in previous research – and there’s every chance that government attempts to persist with the NMBC will result in news disappearing from Facebook and other platforms yet again, and this time for longer. In Canada, which made the fateful decision to essentially copy the NMBC’s approach in its legislation, news has been absent from Meta’s platforms since August 2023 now.

Anticipating such changes, I’ve recently accepted an invitation to discuss the NMBC and its consequences in an article for The Conversation, which was published a few days ago:

Axel Bruns. “If Meta Bans News in Australia, What Will Happen? Canada’s Experience Is Telling.The Conversation, 2 July 2024.

In addition, my colleagues and I in the QUT Digital Media Research Centre and the ARC Centre of Excellence for Automated Decision-Making and Society have also made our own submissions to the Select Committee – these should appear shortly on the Select Committee’s submissions site.

I will say that my involvement in these discussions is also prompted by the egregious selective innumeracy on these matters that has already become evident in the commercial news industry’s comments to the Selection Committee. This was demonstrated most blatantly recently by NewsCorp CEO Michael Miller, as reported in his own company’s media outlets:

Social Media in Political Campaigning in Nepal, Bangladesh, and West Bengal

It’s been a busy week, but we’ve reached the final session of the IAMCR 2024 conference in Christchurch, which begins with a paper by Samiksha Koirala and Soumik Pal on the use of social media in political campaigning in Bangladesh, Nepal, and India. They begin by noting the domination of South Asian politics by long-lived political dynasties; however, the emergence of social media as a campaigning space has begun to disrupt such structures.

Political Discussions in Facebook Football Fan Groups during the 2022 Qatar World Cup

The final speaker in this IAMCR 2024 session is my excellent QUT colleague Tariq Choucair, presenting our work on the discussions of the 2022 Qatar World Cup by online football communities (slides are below). This draws on the theory of third spaces: primarily apolitical spaces where political talk can emerge and often takes place in a more congenial, respectful manner. This means they have democratic potential: discussion there may be able to avoid political disagreement and the avoidance of political talk.

We apply this concept to the case of the Qatar World Cup, which was highly controversial for the Qatari regime’s dismissive approach to overall human and specific minority rights; we gathered posts and comments from domestic football fan groups on Facebook in English, Spanish, Portuguese, German, and Danish to examine how they addressed the Qatar World Cup and its many political controversies.

Discussions about Decolonisation in Kazakhstan Following the Russian Attack on Ukraine

The next speaker in this IAMCR 2024 session is Nazira Bairbek, whose focus is on the impact of the Russian invasion of Ukraine on Kazakhstan; some Russian users in Kazakhstan responded to the invasion by asking Putin to annex Kazakhstan as well, for instance, while many Kazakh people took the side of Ukraine and feared Russian aggression against their own country.

Polarisation in the 2023 Spanish Election

The second speaker in this IAMCR 2024 session is Juan Antonio Guevara, whose interest is in polarisation in the 2023 Spanish general elections. His focus here is especially in affective polarisation, which can mean different things depending on how the idea is conceptualised. Here, polarisation is approached through a ‘fuzzy-set’ approach drawn from mathematics.

Changing Patterns in Anti-Systemic and Far-Right Messaging in German, Danish, and Swedish Social Media Posts during COVID-19

And the final speaker in this last session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference is Frederik Henriksen, with a paper on the transformation of the digital far right as a result of the COVID-19 pandemic. From a focus on anti-immigration arguments it moved towards an anti-establishment angle; it also transformed and coordinated organisationally; and found new topics especially in anti-vaccination discourse as a widely popular topic.

Issues and Engagement in Italian Election Posts on Facebook in 2018 and 2022

And the final (!) session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference starts with the great Giada Marino, presenting today on the work of the Vera.ai research project, which seeks to develop AI tools to monitor and combat mis- and disinformation on social media. This part of that project examines digital traces on Facebook during the 2018 and 2022 Italian elections.

Pages

Subscribe to RSS - Facebook