The final speaker on this first day of the SEASON 2025 conference is Kristofer Söderström, exploring differences between conventional search and the use of ChatGPT as an alternative. For users, practical distinctions between these tools may increasingly blur, considering the embedding of these technologies into each other; users may prefer LLMs because of their turn-based interrogability, though, and trust them more readily because of the convincing way in which results are presented.
How might we research and understand these practices, then? Kristofer’s study examined how Reddit users compare and contrast ChatGPT and Google Search, collecting some 271 threads from r/ChatGPT …