Artificial Intelligence

And the final speaker at the SEASON 2025 conference, very fittingly, is our host Dirk Lewandowski, presenting findings from a study commissioned by the German State Media Authorities that focussed on the transformation of online search by the introduction of artificial intelligence technologies. This is of course still in progress, so no definitive results should be expected yet. The study was conducted in May 2025, and results will be published in mid-October.

But we can already reflect on whether the introduction of AI represents a revolutionary transformation, or merely an incremental change; and on how AI-enhanced search affects the economic …

My own paper starts the final session at the the SEASON 2025 conference, presenting the Australian Search Experience team’s work towards assessing the effect of search query formulation on the diversity of search results, within the ARC Centre of Excellence for Automated Decision-Making and Society. Here are the slides: 

Day two of the SEASON 2025 conference in Hamburg starts with a keynote by Anne Beaulieu, reflecting on the purpose and future of search. Search is now transforming considerably, especially given the intrusion of generative AI into the contiguous mix of uses for search, the impact of disinformation, the receding of the public sphere, and the impossibility of opting out from these systems; there is an urgent need to respond to this by rethinking search.

The way that students now engage with search engines and generative AI tools, for instance, reveals some of these changes and points to many of …

The final speaker on this first day of the SEASON 2025 conference is Kristofer Söderström, exploring differences between conventional search and the use of ChatGPT as an alternative. For users, practical distinctions between these tools may increasingly blur, considering the embedding of these technologies into each other; users may prefer LLMs because of their turn-based interrogability, though, and trust them more readily because of the convincing way in which results are presented.

How might we research and understand these practices, then? Kristofer’s study examined how Reddit users compare and contrast ChatGPT and Google Search, collecting some 271 threads from r/ChatGPT …

The final speaker in this session at the SEASON 2025 conference is Nora Lindemann, who will focus especially on the role of Large Language Models in the information ecosystem. It’s important to note here that knowledge is embodied and situated, while information is broken-down knowledge that can be transferred through communication. This is also relational, where a relation is a connection between two entities that is constituted by their specific interaction and modulated by power.

Online information access is now rapidly changing, from (intransparently) algorithmically mediated conventional search results to the intrusion of AI-generated summaries into search results pages, or …

The next speakers in this session at the SEASON 2025 conference are Jutta Haider and Malte Rödl, whose interests are in what they call ignorance logics in search, with a particular focus on environmental issues. Algorithmic systems are involved in the shaping of knowledge, and of what is knowable and can be known; and societal responses to ecological crises, in particular, are now failing not so much because of a lack of knowledge but because of the possibility of ignorance. This is due in part also because of the curation of information by algorithmic black boxes.

Which worlds are made …

After a week spent in Brussels and at the 25th anniversary of the Center for Internet Research in Aarhus, I’ve now arrived in Hamburg for the inaugural Search Engines and Society (SEASON) 2025 conference, which begins with a keynote by the great Matthias Spielkamp, the founder of German NGO AlgorithmWatch, who is also a partner in our ARC Centre of Excellence for Automated Decision-Making and Society. His keynote reflects on the past ten years of AlgorithmWatch’s efforts to promote algorithmic accountability.

AlgorithmWatch is a non-profit NGO based in Berlin and Zürich, seeking to ensure that algorithms serve to strengthen …

For the post-lunch session on this third day of the IAMCR 2025 conference in Singapore I’m in a session on mis- and disinformation infrastructures, where I’ll start by discussing our platform audit of how artificial intelligence chatbots respond to queries about well-known conspiracy theories. Here are the slides:

The final speaker in this session at the IAMCR 2025 conference in Singapore is Peichi Chung, whose focus is on digital labour in the context of e-sports. This is a rapidly growing area of digital entertainment, with an inaugural e-sports Olympics to be held in Dubai in 2027.

Past work on e-sports has focussed on e-sports as fan-based digital labour, and linked this to emerging worker identities in the gig economy. This is further disrupted by the rise of artificial intelligence and its embedding into video games, and the gamification of digital work; overall, video gaming becomes a form of …

The second speaker in this session at the IAMCR 2025 conference in Singapore is Byron Hauck, who begins by asking whose imaginaries for artificial intelligence we are dealing with. Right now, we are being told what AI is: we are in the middle of the technological sublime – we are given a story of what it is supposed to be, what its future is supposed to be, what we are supposed to do with it.

But these visions are not empowering: they allow the current moment to be defined by a handful of capitalist tech leaders, rather than by the …