The final speaker in this session at the IAMCR 2025 conference in Singapore is Peichi Chung, whose focus is on digital labour in the context of e-sports. This is a rapidly growing area of digital entertainment, with an inaugural e-sports Olympics to be held in Dubai in 2027.
Past work on e-sports has focussed on e-sports as fan-based digital labour, and linked this to emerging worker identities in the gig economy. This is further disrupted by the rise of artificial intelligence and its embedding into video games, and the gamification of digital work; overall, video gaming becomes a form of …