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Snurb — Tuesday 14 July 2026 02:20

How Victim-Surviviors Navigate Sexual Violence Discourse Online

Social Media | SM&S 2026 | Liveblog |

And the final speaker in this session at the Social Media & Society conference is Ursula Shepherd, whose focus is on negative social media discourses about sexual violence survivors seeking justice. The voices of victim-survivors are often weakened by the failures of the criminal justice system, leading them to seek informal justice through public discourse – including by naming and shaming the perpetrators online and thereby protecting others. This may happen in fully public spaces, or more controlled online environments.

But negative discourses that downplay abuse or denigrate victim-survivors may also affect other survivors; this is a significant concern. How …

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Snurb — Tuesday 14 July 2026 02:18

Fan Responses on Social Media to the ‘Failed’ Finales of TV Series

Social Media | SM&S 2026 | Liveblog | Television |

The next speaker in this session at the Social Media & Society conference in Glasgow is Tess Arnold, whose focus is on fan responses on social media to the ‘failed finales’ of popular TV shows.

Such failures may be due in part to the creators or showrunners of such shows, who are built up as television auteurs who are featured in entertainment media nearly as much as the cast themselves; to the show’s fans, who engage in textual poaching to create their own fan fiction, fan art, and other derivative content that celebrates and extends the show’s participatory culture; and/or …

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Snurb — Tuesday 14 July 2026 02:17

The Rise of the ‘Hot Nerd’ in Chinese Social Media

Social Media | SM&S 2026 | Liveblog |

This week I’m in Glasgow for the biennial Social Media & Society conference, and after a morning of workshops the first session I’m attending has started with Qianzao Yang, whose focus is on the phenomenon of the ‘hot nerd’ as constructed on social media in China. This concretises and reconstructs contemporary cultural capital, and valorises university credentials, the STEM disciplines, and international experience in desirable locations.

It appreciates a ‘scholarly aura’, expressed through visible middle-class taste and lifestyles; intelligence and knowledge are transferred here into visible signs of attractiveness, and this reflects broader hierarchies of education and social status. At …

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Snurb — Friday 3 July 2026 15:56

Social Media and Politics: A New Book, and Some Other Work

Politics | Polarisation | Journalism | Industrial Journalism | Social Media | Echo Chambers and Filter Bubbles | Publics | Facebook | Gatewatching and Citizen Journalism | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Publications |

After the conference is before the conference: after attending and blogging the ICA 2026 conference in Cape Town, I will be in Glasgow for the biennial Social Media & Society conference next week, where I'll present a couple of papers and participate in a roundtable exploring our experiences with the Meta Content Library to date. More on those soon.

But ahead of that conference, I also have some major publication updates. Most importantly, I'm very pleased that the second edition of our Routledge Companion to Social Media and Politics has now been published. The first edition came out in 2016 …

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Snurb — Monday 8 June 2026 22:10

German News Coverage of Communicative AI

Journalism | Industrial Journalism | Artificial Intelligence | ICA 2026 | Liveblog |

And the final paper in this session at the 2026 International Communication Association conference in Cape Town is presented by Matthias Kast and Martin Bürger, exploring the way that communicative AI technologies are being discussed in the German news media, with particular focus on the frames, actors, and topics.

New technology is often presented as either threat or progress, and various risk and progress frames can be defined here; a more general frame might also be identified. Their co-occurrence with actors and topics in communicative AI news coverage is also important to examine.

The study examined some 3,800 articles from …

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Snurb — Monday 8 June 2026 22:00

AI and Conspiracy Theories

Politics | ‘Fake News’ | Artificial Intelligence | ARC Centre of Excellence for Automated Decision-Making and Society | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Evaluating the Challenge of ‘Fake News’ and Other Malinformation (ARC Discovery) | ICA 2026 | Liveblog |

I was the next presenter in this session at the 2026 International Communication Association conference in Cape Town, presenting our study exploring how various communicative AI chatbots respond to a range of old and new conspiracy theories. This has also already come out as an article in Media and Communication:

Katherine M. FitzGerald, Michelle Riedlinger, Axel Bruns, Stephen Harrington, Timothy Graham, and Daniel Angus. “'Just Asking Questions': Doing Our Own Research on Conspiratorial Ideation by Generative AI Chatbots.” Media and Communication 14 (2026). DOI: 10.17645/mac.11337.

Here are the slides for our presentation:

comai-technologies-and-conspiratorial-thinking-an-audit-of-chatbot-responses-to-prompts-related-to-well-known-and-emerging-conspiracy-theoriesfrom Axel Bruns
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Snurb — Monday 8 June 2026 21:58

Using AI and Other Sources for Information Verification

Politics | Artificial Intelligence | ICA 2026 | Liveblog |

The next paper in this session at the 2026 International Communication Association conference in Cape Town is by Inbal Klein-Avraham and Ayelet Baram-Tsabari; their focus is on multiple documents literacy: the ability to work with multiple content sources to evaluate information. This involves content evaluation, source evaluation, and corroboration or triangulation of information from trustworthy sources.

Exposure to conflicting texts creates a cognitive conflict which demands resolution; AI chatbots are increasingly used to help with such processes, but this requires new approaches. The key issue here is to allocate epistemic authority (to persons, institutions, or technologies), to support informed decision-making …

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Snurb — Monday 8 June 2026 21:56

Patterns in the Use of ChatGPT for Information Validation

Politics | Polarisation | Artificial Intelligence | ICA 2026 | Liveblog |

The final session for me at the 2026 International Communication Association conference in Cape Town is one in which I’ll present myself, but we start with a paper by Evelyn Jonas. Her focus is on the use of communicative AI to deal with opinion-challenging information. Users are frequently exposed to such information in online environments, of course, and this can create cognitive dissonance as well as more active information-seeking actions.

But traditional search engines are not the only way that this is addressed, and are not always helpful in identifying reliable sources; increasingly, people are also using AI chatbots to …

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Snurb — Monday 8 June 2026 19:22

Dynamics of Body Politics Frames on Weibo

Politics | Polarisation | Social Media | ICA 2026 | Liveblog |

The next speaker in this session at the 2026 International Communication Association conference in Cape Town is Yuzhou Tao, who encourages us to rethink framing. Conventional communication models followed a simple sender-message-receiver model; this was always overly simplistic, and communication is now shaped by algorithmic processes interacting with social networks. This now produces a three-phase power ecology.

The focus here is on body politics in China, which is affected by identity, visibility metrics, and governance. It explores which actor groups serve as primary frame sponsors, how such frames are contested, and how amplification provides persistence for such frames.

The focus …

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Snurb — Monday 8 June 2026 19:21

Differences in Framing Effects across Ethnically Diverse States in India

Politics | Elections | Journalism | Industrial Journalism | ICA 2026 | Liveblog |

The next speaker in this session at the 2026 International Communication Association conference in Cape Town is Sayan Dey, whose focus is on India: how do similar media structures here generate different framing patterns and political legitimacy in this multi-ethnic society? His study compares this for the 2023 elections in the northeastern states of Nagaland and Tripura. Nagaland is mostly populated by ethnic Naga, while Tripura has a mostly Bengali population.

This project builds on framing theory, social identity theory, and governmentality and political economy; it examines media structures at the macro level, framing practices at the meso level, and …

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Recent Work

Presentations and Talks

Revisiting ‘the’ Public Sphere and Its Algorithmically Shaped Publics (ZeMKI ComAI 2026)

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Books, Papers, Articles

Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Opinion and Press

Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Creative Work

Brightest before Dawn (CD, 2011)

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Lecture Series


Gatewatching and News Curation: The Lecture Series

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