The next speaker in this AoIR 2023 session is Kyle Moody, who shifts our focus to branding and consumption markets in cultures; much fandom is tied up with such branding activities. In particular, the focus here is on Twitch, where affective labour and fan work collides with the gig economy of media content creation.
Twitch has made the individual easier to reach (and achieve reach) than ever before; most streamers are not backed by major gaming companies, but act as single agents who create gaming broadcast content and in doing so must adopt and follow certain performance practices: this may …