Produsers and Produsage

The final panel at this excellent Indicators of Social Cohesion symposium in Hamburg starts with the excellent Jakob Ohme, whose focus is on digital intermediaries in knowledge processes on digital platforms. Such platforms lead to context collapse, a levelling of epistemically hierarchies, and a disintegration of formerly fixed sequences in the knowledge process; through this, for instance, journalism has lost its gatekeeping function and information monopoly, actors have switched roles in the information process, and the amount of unverified information that is circulating has increased substantially.

It’s that time of the year, and I’m in Philadelphia for the 2023 conference of the Association of Internet Researchers (continuing my 21-year streak of attending AoIR), which starts in earnest with the keynote by Aymar Jèan ‘AJ’ Escoffery. His focus is on reparative media, and he begins by noting that it feels like our collective harms are intensifying. This is exacerbated to some extent by corporate media, who often distribute the equivalent of fast, globally consumable food rather than slow and locally relevant content. This perpetuates injustices which require a particular approach to repair, including grassroots (re)distribution.

Power in the media and cultural industries is located in their cultural distribution systems (from development through production, distribution, and exhibition, to audiences, and thence repeating the cycle. This is true for all major platforms, including for example Netflix and other streaming services, which are often integrated with the major production studios to create a Hollywood-style streaming studio system (if not yet as well established).

The creators involved in these processes usually have no right of ownership over their creations; this is especially problematic for women and minority groups, and does not tend to produce diverse content. Minorities also remain underrepresented at the executive producer level. This also produces various other harms to them, for instance at personal, physical, and psychological levels; it also results in reductive storytelling that privileges a handful of major and often simplistic narratives.

Without in-person conferences to liveblog, this site has been a little quiet recently. But that doesn’t mean that there isn’t any news to report – so here is the first of a number of posts with updates on recent activities. First of all, I’m very pleased that a number of articles I’ve contributed to have finally been published over the past few months – and in particular, that they represent the results of a range of collaborations with new and old colleagues.

The first of these is a new book chapter led by my QUT Digital Media Research Centre colleague and former PhD student Ehsan Dehghan, which provides a useful update on his and our current approach to discourse analysis. Building on Ehsan’s work for his excellent PhD thesis, the book chapter connects a detailed methodological overview with the conceptual approaches of Laclau and Mouffe, exploring the presence of agonistic and antagonistic tendencies across a number of case studies. The chapter was published in the third volume in Rebecca Lind’s Produsing Theory book series, which in its title also draws on my concept of produsage, of course.

Dehghan, Ehsan, Axel Bruns, Peta Mitchell, and Brenda Moon. “Discourse-Analytical Studies on Social Media Platforms: A Data-Driven Mixed-Methods Approach.” Produsing Theory in a Digital World 3.0, ed. Rebecca Ann Lind. New York: Peter Lang, 2020. 159–77. DOI:10.3726/b13192/20.

A second new article results from another collaboration with a former PhD student, Felix Münch, now a postdoctoral researcher at the Hans-Bredow-Institut in Hamburg. Building on the work Felix presented at the 2019 AoIR Flashpoint Symposium in Urbino, this article in Social Media + Society outlines a new approach to mapping the network structure of a national Twittersphere, offering a pathway towards generating some critically important baseline data against which observations from hashtag- and keyword-based studies may be compared.

Münch, Felix Victor, Ben Thies, Cornelius Puschmann, and Axel Bruns. “Walking through Twitter: Sampling a Language-Based Follow Network of Influential Twitter Accounts.” Social Media + Society 7.1, (2021) DOI:10.1177/2056305120984475.

Third, I’m also very pleased to have made a contribution to a new article in Digital Journalism by Magdalena Wischnewski, a visiting PhD scholar supported by the RISE-SMA research network coordinated by Stefan Stieglitz at the University of Duisburg-Essen. Caught up in the travel disruptions caused by the COVID-19 pandemic, Magdalena spent rather more time with us at the QUT DMRC than we had planned, but happily we were able to put this extra time to good use and investigate the motivations for sharing hyper-partisan content (in this case study, from InfoWars) on Twitter.

The next speaker in this IAMCR 2019 session is Helena Lima, whose work studies the Spanish online platform P3, founded in 2011 and directed largely at younger, urban, high-brow readers. Incorporating a crowdsourcing approach, audiences have been invited to participate in the platform in a number of ways, too.

At the conclusion of my travels in Canada and Europe, I’ve made my way to Lugano for ECREA2018. We start with the first of two keynotes, by Eszter Hargittai, whose focus is on the digital divide in online participation. The fundamental question here is who benefits the most from Internet participation, and who does not: do participation divides facilitate social mobility or reproduce social divides?

The key point here is that digital divides cannot be solved by mere connectivity: getting online does not equate to using the Internet effectively and efficiently. Rather, such uses continue to be moderated by socioeconomic status, technical and social contexts, personal Internet skills, and the types of uses being made. Internet skills here include especially an awareness of what is possible, and the ability to create and share content, amongst a long list of others – and it is important to focus on such skills because users’ skills levels can be addressed by a variety of interventions more quickly than a variety of more intractable factors.

The final speaker in this AoIR 2018 session is Elena Gapova, whose focus is on the Belarusian Wikipedia. Nations emerged at a particular historical moment, supported in part by a growth in print journalism, and subsequent changes to global communication structures, including the Internet, were at first seen as a as undermining nation states; yet more recent developments – including Wikipedia itself – have also been understood as tools for nation-building and nation-reinforcing.

The next panel at Social Media & Society 2018 starts with Mathieu O’Neill, who focusses on peer production in the sharing economy. How does peer production fit into the precarious, gig economy environment that has emerged over the past few years? Firms might devote some of their employee time to participation in peer production, but this also means that they lose control over their staff productivity for at least some of their time.

The second speaker in this AoIR 2017 session is Omar Daoudi, whose interest is in the Saudi government's reactions to YouTube content. This work covers the period of time between 2010 and 2016, after which there were also considerable changes in government policy.

After a great opening panel at ANZCA 2017 (which I didn't blog because discussion panels are generally too difficult to blog) I'm now in the first paper session, which starts with Pip Shea's paper on maker spaces. She presents a number of case studies from around the world, including the cross-sectarian Temple project from Northern Ireland; these create local civic communication worlds.

We’re already deep into February 2017, but I thought I’d finally put together an overview of what I’ve been up to during the past year, at least as far as research outputs are concerned. It’s been a busy year by any measure, with a number of key projects coming to completion; research publications from some of these are still in production, but here’s what’s already come out.