Produsage in Business

The sessions at this Norwegian Media Researcher Conference are organised in the form of particularly constructive feedback on work-in-progress papers – which is great as a format, but doesn’t lend itself particularly well to liveblogging. So, I’ll skip forward right to the next keynote by Raul Ferrer-Conill, whose focus is on the datafication of everyday life. This is something of a departure from his previous work on the gamification of the news.

He begins by outlining the datafication of the mundane: the way people’s social action – as well as non-human action, in fact – is being transformed into quantifiable …

The next presenter in this IAMCR 2019 session is Jeremy Shtern, who begins by noting that the quantification of the influence of online and social media actors is a tricky problem – but it may not be as hard to qualify such influence. It is important in this context to understand online environments as working largely on the basis of a monetisation philosophy, too.

Online influencers are individual content creators in online and social media spaces who monetise their large followings to advertise particular products and services. Such influence can also go badly wrong, however, as influencers choose the ‘wrong’ …

The next speaker in this IAMCR 2019 session is Helena Lima, whose work studies the Spanish online platform P3, founded in 2011 and directed largely at younger, urban, high-brow readers. Incorporating a crowdsourcing approach, audiences have been invited to participate in the platform in a number of ways, too.

Previous research indicates that such projects might lead audiences to focus on ‘soft’ news, while the professional journalists continue to cover ‘hard’ news stories, and this may also enable the platform to do more with a limited set of resources; further, such collaboration may strengthen relationships between the journalists and …

The final speaker in this Web Science 2016 session is Clare Hooper, whose interest is in 'social machines' as defined by Tim Berners-Lee: systems were people do the creative work, and machines take care of the administration. Social machines will exist in the context of problems to be solved; they may be created by single stakeholders (as in the case of Galaxy Zoo), while others arise in a more emergent fashion (from online communities).

But any social machine has more than one stakeholder, and these often have more or less strongly conflicting needs. The job market site Skills Planner …

After the “Compromised Data” symposium in Toronto I’ve made my way over to Europe, where my first stop is a PhD symposium in Copenhagen where I’ve been invited to present an update on my work on produsage. Here, I’ve revisited the fundamental concept of produsage and made the link to my current work on the uses of social media, especially in a journalistic context. Slides and audio below:

The final speaker in this AoIR 2013 plenary is Gina Neff, who notes that the study of online practices and texts can only provide a limited perspective on resistance to capitalism. The political and economic affordances of the Internet are less open to resisting capitalist models than we might have thought; it tends to subsume resistant practices into online capitalism in the end.

This leads Gina to suggest that the era of the amateur is over. Capitalist dynamics privilege the platform developers, policy makers, proprietors and others over users; the Net is tool for and symbol of the reproduction of …

Phew – it’s been a busy month since my last update. Here’s a run-down of the latest news. First, the emerging maps of the Australian Twittersphere which I presented at the Digital Humanities Australasia conference in Canberra in March have received quite a bit of press coverage over the past week or so, following our press release about this work. Here are some of the highlights:

• The Australian ran a big page three article about our research, and reprinted the annotated map itself;
• the Australian Financial Review also printed the map on page three;
• Stilgherrian gave us a great write-up …

Berlin.
The next session at the Berlin Symposium is on crowdsourcing, involving two speakers (there’s also a lot of discussion, which I’m not blogging here.) We begin with Katarina Stanoevska-Slabeva, who begins by introducing the range of related concepts which describe the broad field of crowdsourcing. The Net is diminishing transactional costs for communication, collaboration and coordination; this facilitates collaboration amongst disparate stakeholders and provides more opportunities for individuals to participate. As a result, innovation has been democratised – indeed, users are becoming ever more important as innovators.

Internet-enabled innovation can be used as an umbrella term for these processes …