Vienna.
The next speaker at Challenge Social Innovation is Birgit Blättel-Mink, who focusses on the case of German games developer Crytek (which developed Far Cry, Crysis, and other games), based in Frankfurt, which engages with its users as innovators. The company has some 600 employees distributed across five international studios and two distribution centres; its core product is the Cry games engine.
Crytek’s user community includes casual gamers (on social networks), hardcore gamers (in the Crytek Mycrisis community and other online communities), and modders who generate modified games modules and take part in various specialist communities. Casual gamers are engaged with for marketing and promotion, hardcore gamers participate in quality control, bug reports, and bug fixing, and modders drive user-led innovation.