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Exploring the Unique Social Media Subculture on Tumblr

The next speaker in this Social Media & Society 2024 session is Jessica Crosby, whose focus is on Tumblr. She is interest in online audiencing through Tumblr, especially amongst millennial audiences; platforms such as this enable a performance of the self, but are also complicated by a context collapse between performance and private interactions.

Analysing the Demographics of Fan Fiction Communities through the Distribution of a Community Survey

The next speakers in this AoIR 2023 session are Lauren Rouse and Mel Stanfill, whose interest is in fan communities on Tumblr. The latest overall demographic information for fandom communities is now ten years old, which is not particularly helpful; the team therefore developed a survey covering user demographics that was distributed via the r/Fanfiction subreddit, Tumblr, and Twitter; fans are still mostly cisgender women, but nonbinary gender identities and bisexual, asexual, and queer sexual orientations now dominate in this community.

Gatewatching and News Curation: The Lecture Series

One of the major components of my guest professorship at the University of Zürich in late 2022 was to develop and deliver a one-off undergraduate course on gatewatching and the continuing transformation of journalism as a result of the impact of social media, from the early days of blogs and citizen journalism to the present. This builds on my 2018 book Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere. I also took the opportunity to augment the book's contents with a handful of additional lectures on topics such as 'fake news', fact-checking, 'filter bubbles', and the power of social media platforms - topics that have emerged and grown in importance even further since the book was published.

The lectures were all recorded, and it would be a shame if the material went to waste after it's one-off presentation in Zürich. So, I'm pleased to say that after a little light editing, the 13 weekly lectures from this course are now online, and collected in a handy YouTube playlist. They're each running between 60 and 90 minutes in length, and the slides are also available separately (they're linked from the description of each video). I've listed the full syllabus of readings below.

I hope this is useful, and would love to see these lectures be used in teaching wherever they might suit – for instance in undergraduate journalism, media studies, or social media courses. Please share these materials with anyone who might be able to benefit from them.

Under the Radar: Studying Internet Micro-Celebrity

I’ve arrived at the University of Urbino for the inaugural AoIR Flashpoint Symposium, our new initiative that highlights important current issues in Internet research through one-day, concentrated events. This year’s symposium operates under the title “Under the Radar: Private Groups, Locked Platforms, and Ephemeral Contents.”

The first keynote at the AoIR Flashpoint Symposium is by Crystal Abidin, whose focus is on Internet celebrities. There are a number of different types of such celebrities, from well-recognised global celebrities to more niche micro-celebrities who are known mainly to a specific subculture. These people cannot be identified from their engagement metrics alone: they require a different set of research approaches.

Embedded Advertising in Beauty Vlogging

I missed most of the first talk in the post-lunch panel at AoIR 2018, but here we go with Sophie Bishop’s paper on sponsored content on YouTube, in the context of beauty vloggers. Fans of these vloggers generally understand that such content is often commercially sponsored and supported in some form; they are very active in policing vloggers’ behaviours, establishing appropriate boundaries of authenticity in this space.

The Use of YouTube and Other Platforms in Russian Oppositional Activism

The next speaker at AoIR 2018 is Mariëlle Wijermars. She continues our focus on the recent Russian election, and shifts our attention to banned presidential candidate Alexey Navalny and the role of YouTube in his campaign and related political activism.

Presenting Gatewatching and News Curation at Media@Sydney

A month ago I was able to present the themes of my latest book Gatewatching and News Curation at the University of Sydney, as part of its Media@Sydney series of talks – my sincere thanks to Francesco Bailo, Gerard Goggin, and everyone else who made this possible. The M@S team also posted video and audio recordings of the talk, which I’m sharing below; in case the presentation is difficult to make out in the video, I’ve also included the slides themselves.

Speaking on the day of Australia’s latest partyroom spill for the Prime Ministership, this was a timely opportunity to reflect on the intersections between journalism, social media, and the public sphere, and I thoroughly enjoyed the discussions after the presentation – many thanks to everyone who came along.

More information about the new book is here: Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere.

The Digital Mediation of Legitimacy Conflicts

The third speaker in this Social Media & Society 2018 session is Lea Stahel, who begins with the story of two Muslim schoolkids in a Swiss school, who refused to shake the hand of their female teacher for cultural reasons. This was settled quickly within the school itself, but was raised again out of context by online media coverage some three months after the event, demonstrating how non-mediated and mediated contexts can diverge in the digital age.

Social Media, Habitual Gatewatching, and the News Industry

A few weeks ago I visited Israel to present a keynote at the inaugural Haifa-LINKS Symposium on Content Producers. The keynote draws on my new book Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere, and focusses especially on the news industry’s responses to the growing role that gatewatching and newssharing via social media play in the dissemination of news and related journalistic content. The presentation slides are below.

Following the initial scepticism about (and, in some cases, belligerent dismissal of) social media as a new channel for journalistic activity – a response that mirrors past industry responses to just about any new media form and format, seen most recently for example in the ‘blog wars’ of the 2000s –, journalists and news outlets have now gradually and often grudgingly accepted social media as tools of the trade, and as spaces where news producers and news users come together in new and unforeseen configurations. The question now is whether – as with blogs – the journalism industry will be able to normalise and thus tame this new phenomenon, or whether this time around it is journalism and journalists that will be normalised into social media environments.

My sincere thanks for the entire team at Haifa University for the opportunity to present this keynote at the Symposium, and especially to Daphne Raban for her exceptional hospitality – and many thanks also to Nik John, Karine Nahon, and everyone else whom I caught up with along the way.

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