The final speaker in this final Social Media & Society 2024 session is my QUT colleague Kate O’Connor Farfan, whose interest is in the use of semiotics in combination with Natural Language Processing (NLP) for the study of polarisation. NLP comes with a very diverse range of applications, variously examining superficial and structural aspects at differing levels of complexity.
And the final session at this excellent Social Media & Society 2024 conference starts with Kaspar Beelen, Katherine Ireland, and Tim Samples, presenting a longitudinal analysis of changes to platform Terms of Use. How have such terms changed over time, and how might we quantify and visualise such change? Are such contracts more plastic – mutable – than other types of contract, and are there specific times when they changed substantially?
The next speaker in this Social Media & Society 2024 session is Jessica Crosby, whose focus is on Tumblr. She is interest in online audiencing through Tumblr, especially amongst millennial audiences; platforms such as this enable a performance of the self, but are also complicated by a context collapse between performance and private interactions.
I’m presenting a paper in this next session at the Social Media & Society 2024 conference, but we start with Chelsea Butkowski, whose interest is in emerging social media platforms. This is a tumultuous time for social media platforms, with considerable changes in ownership and structures and the emergence of new centralised as well as decentralised platforms and a great deal of speculation about the future of social media.
The final speaker in this Social Media & Society 2024 session is my excellent QUT colleague Dom Carlon, whose focus is on governance of bots by bots, and inter-bot communication more broadly, on Reddit. Bots are often understood based on how they communicate with humans, and there are often seen as a problem or nuisance, but bots have always also communicated with other bots; this is sometimes by design and sometimes by chance (as bots have unplanned encounters with other bots online).
The next speaker in this Social Media & Society 2024 session is Abby Youran Qin, whose focus is on affective polarisation. She references the famous Adamic & Glance study that showed strong homophily between Republican and Democrat bloggers, respectively, and suggests that this can also be seen as an indication of affective polarisation.
The final day at the Social Media & Society 2024 conference begins with a paper by Wujiong Ren, who begins by highlighting the role of social media in accompanying international conflicts. He suggests that the Russian war against Ukraine is the first to fully combine physical and cyberwarfare.
And the final speaker in this Social Media & Society 2024 panel is Steven Gamble, who begins by pointing the appropriation of Black American culture in contemporary music; his focus is especially on Ariana Grande as a multiply constructed pop persona who presents a racial ambiguity.
The second speaker in this Social Media & Society 2024 panel is Ed Katrak Spencer, whose focus is on the clickbait conspiracism surrounding Britney Spears. There is a continuous refuelling of speculative Spears discourse: music-related online controversy is a continuous rhythm rather than singular event, and online conspiracism is itself becoming a quasi-musical vibe.