The next speaker in this Social Media & Society 2024 session is Jessica Crosby, whose focus is on Tumblr. She is interest in online audiencing through Tumblr, especially amongst millennial audiences; platforms such as this enable a performance of the self, but are also complicated by a context collapse between performance and private interactions.
Tumblr is used to think out loud for an anonymous but receptive audience; it has accumulated a cult status amongst creative communities and has accumulated a particularly young, queer, and creative audience. Tumblr presents a continuous stream of content from the Tumblr blogs users follow, and …