Streaming Media

The next speaker in this AoIR 2024 conference session is Elena Pilipets, whose focus is on pro-Russian propaganda content on TikTok. TikTok establishes publics for imitation and amplification, and this has enabled a new form of ‘ampliganda’ (amplified propaganda) that thrives on affect and attention.

The final AoIR 2024 conference panel that I’m attending today is on ambient amplification, and starts with an introduction by Marloes Annette Geboers and Elena Pilipets, who introduce foregrounding of the background, platforms and Web environments, embodiment and materiality, modulation of attention and affect, and more or less coordinated engagement as they key dimensions of such ambient amplification.

The next presentation in this AoIR 2024 conference session is by Constantin Paschertz and Christian Schneider, whose focus is on populist German politics on TikTok in the Bavarian state election in 2023. The use of social media in political campaigning is not new, of course, but German parties have tended to be hesitant to use TikTok for this – out of concerns about the Chinese ownership and dubious data practices of the platform.

The next session at this AoIR 2024 conference is on elections, and starts with a paper by Carlos Entrena Serrano, whose focus is on the use of TikTok for political and social issues content. He begins by noting that social media were initially advertised as a space for social connection, but with the move to a video-first social media experience this has shifted considerably towards the algorithmic curation of content experiences for users.

The next speaker in this AoIR 2024 conference session is Rob Topinka, whose focus is on conspiracy theories that are promoted by reactionary ideological entrepreneurs like Russell Brand. Their rhetoric doesn’t need to make any positive propositions: all they need to do is point out things that (in their view) have ‘gone too far’, in in doing so position themselves as bold new heroes who speak for ‘the people’; this can be understood as a new and reactionary form of counter-culture.

The final speaker in this AoIR 2024 conference session is Keara Caitlyn Martina Quadros, whose interest is youth activism for climate action online. Her focus is especially on TikTok, where many pro- and anti-climate action activists and influencers are posting to hashtags like #climatechange. Such content also overlaps with what is posted on other platforms, of course.

The third speaker in this session at ECREA 2024 is Margaux Guyot, whose interest is in the evolution of the dynamics between sound and text in social media news videos, examined here for the Wallonie and the French-speaking parts of Switzerland.

The final speaker in this ECREA 2024 session is João Gonçalves, whose interest is in polarisation in the content recommended by YouTube in the Netherlands. This focusses especially on affective polarisation, on labelling of out-groups as extremist, and on a lack of discursive crossover between polarised opponents.

The next speaker in this ECREA 2024 session is Petro Tolochko, whose focus is on affective polarisation in climate activism visuals. Such content can be highly affective in climate activist communication, spark audience reactions, and spread online to promote the emergence of like-minded or opposing groups. The analysis here might include aspects of structural polarisation (using network analysis) and reactionary polarisation (using communication analysis).

For the next session at ECREA 2024 I am once again in a session on polarisation, and we start with a double-header presentation by Quirin Ryffel and Nayla Fawzi. They begin with an overview of polarisation patterns in German – here, as in many other European countries, there is no simplistic left/right polarisation as there is in the US, but more usually polarisation on specific issues. One of these is environmental policy.