The next speaker in this session at the IAMCR 2025 conference in Singapore is Tanmay Samanta, whose focus is on digital greenwashing. Social media, and especially influencers on social media platforms, are critical to promoting sustainable consumerism; influencer marketing is also a key element of greenwashing, however.
Their style of storytelling is central to their success, and considerable effort goes into this. Greenwashing, in particular, purposefully creates false, favourable opinions about a product, service, or company’s efforts to be environmentally friendly. Tanmay explored this especially for social media influencers in India, examining their influence, their use of sustainability or greenwashing …