Streaming Media

The next speaker in this session at the IAMCR 2025 conference in Singapore is Tanmay Samanta, whose focus is on digital greenwashing. Social media, and especially influencers on social media platforms, are critical to promoting sustainable consumerism; influencer marketing is also a key element of greenwashing, however.

Their style of storytelling is central to their success, and considerable effort goes into this. Greenwashing, in particular, purposefully creates false, favourable opinions about a product, service, or company’s efforts to be environmentally friendly. Tanmay explored this especially for social media influencers in India, examining their influence, their use of sustainability or greenwashing …

The next speaker in this session at the Weizenbaum Conference is Felix Gaisbauer, whose interest is in pathways towards engagement with political content on TikTok. The platform has increasingly been identified as an important space for such engagement, with right-wing and far-right actors apparently especially active. This has caused some commentators to call for more non-extremist political content on TikTok, which assumes that such content does not already exist, that there is demand for it, and/or that the TikTok algorithm privileges extremist content.

To better understand this, we do need to distinguish more properly between the supply of and demand …

The final speaker in this session at the Weizenbaum Conference is David Wegmann, who returns us to the Danish YouTube data donation study we discussed earlier: his work is to make sense of these data, with a particular focus on extracting features from the YouTube videos encountered by participating users.

Collectively, these users watched some 18 million videos; some 3 million of those are advertisements inserted into organic YouTube videos, though. This leaves some 7 million unique videos, indicating a typical long-tail distribution of user attention to these videos.

Details about what types of videos these data represent are more …

The next speaker at the Weizenbaum Conference is the great Jessica Walter, presenting a large data donation study involving YouTube users in Denmark. Such data donations are increasingly prominent in light of the decline of social media data APIs; they are enabled in Europe also by the EU’s General Data Protection Regulation (GDPR), which enables users to claim a copy of their digital data from the platforms they engage with.

These data packages can then be donated to researchers, and provide considerable detail about user activities and experiences on such platforms; the insights they provide are also skewed somewhat by …

I’m chairing the next session at the AANZCA 2024 conference, which is on disinformation and trolling. We start with Hanyu Zhang, with a paper on the Donald Trump assassination attempt and its discussion on the Chinese platform Douyin. In China, there has been a strong focus to ‘positive energy’ on social media, promoting core ideological values and nationalist narratives. This has also been applied to discussions of Donald Trump, where responding narratives highlighted both the challenges to China and the country’s resilience in the face of such challenges.

Douyin, whose international spinoff is TikTok, has been a crucial space for …

The final AANZCA 2024 conference session for today is one I’m also presenting in, but we start with a paper Terry Flew and Cameron McTernan. Terry starts by noting that Australia has long had one of the most concentrated media systems in the world. The Global Media and Internet Concentration Project (GMICP) is a new initiative to further explore such concentration patterns here and abroad, and trace their dynamics over time. This ultimately examines the network media economy, including telecommunication and Internet infrastructure, online and traditional media services, and core Internet applications and sectors.

This integrated approach better reflects the …

The next speaker in this AANZCA 2024 conference session is my great QUT colleague Sebastian Svegaard, whose focus is on the Australian far-right news channel Sky News Australia, which he characterises here as a populist media channel. Populism is a current buzzword, but is also widely understood as a thin-centred ideology that can attach itself to various political values; it centrally pits ‘the people’ against ‘the elites’, but the term is perhaps most often used – problematically – to specifically describe ‘far-right’ populism.

Media have an ambiguous role in relation to populism: media are themselves criticised for being part …

The next speaker in this AoIR 2024 conference session is Elena Pilipets, whose focus is on pro-Russian propaganda content on TikTok. TikTok establishes publics for imitation and amplification, and this has enabled a new form of ‘ampliganda’ (amplified propaganda) that thrives on affect and attention.

Russian propaganda, for instance, promotes the ‘Z’ symbol that has been associated with the full-scale invasion of Ukraine; there are many TikTok videos that show pro-Russian users make the ‘Z’ gesture with their hands, and thereby act out a particular state of mind. Some of this also intersects with the #RLM (Russian Lives Matter) hashtag …

The final AoIR 2024 conference panel that I’m attending today is on ambient amplification, and starts with an introduction by Marloes Annette Geboers and Elena Pilipets, who introduce foregrounding of the background, platforms and Web environments, embodiment and materiality, modulation of attention and affect, and more or less coordinated engagement as they key dimensions of such ambient amplification. The first presenter, however, is Marcus Bösch, whose interest is in the use of ‘thirst trap’ images: sexualised photos that seek to attract male attention.

Recently, for instance, young female Israeli Defence Force soldiers were posting such images in the context of …

The next presentation in this AoIR 2024 conference session is by Constantin Paschertz and Christian Schneider, whose focus is on populist German politics on TikTok in the Bavarian state election in 2023. The use of social media in political campaigning is not new, of course, but German parties have tended to be hesitant to use TikTok for this – out of concerns about the Chinese ownership and dubious data practices of the platform.

But some 15% of German online users now also use TikTok for news (and this particularly includes first-time voters), and especially the fascist AfD party has moved …