Produsage Communities

In the next session at the AoIR 2025 conference I was part of an excellent roundtable on data access organised by Fabio Giglietto and featuring Jessica Yarin Robinson, Josephine Lukito, Richard Rogers, and me, which of course I didn’t blog; for the first post-lunch session I’m in a session on strategies and tactics that starts with Leandro Augusto Borges Lima. His focus is on the Mexican band The Warning, which consists of three sisters from Monterrey; through playing the video game Rock Band they became interested in rock’n’roll and went viral when they posted a Metallica cover on YouTube in …

The final session for this first full day at the AoIR 2025 conference is on online communities, and begins with Nina Duque, whose focus is on K-Pop fandom on YouTube in Quebec. Local francophone Quebecois teenage fangirls have embraced K-Pop, much like other fan communities around the world; this is even though K-Pop is of course a highly mass-produced and industrialised entertainment product.

Much of this is consumed via YouTube, and teenagers see this as much better than television because of the instant accessibility of K-Pop content; this meets a local participatory culture, and K-Pop thereby becomes a networked cultural …

The next speaker in this Social Media & Society 2024 session is Jessica Crosby, whose focus is on Tumblr. She is interest in online audiencing through Tumblr, especially amongst millennial audiences; platforms such as this enable a performance of the self, but are also complicated by a context collapse between performance and private interactions.

Tumblr is used to think out loud for an anonymous but receptive audience; it has accumulated a cult status amongst creative communities and has accumulated a particularly young, queer, and creative audience. Tumblr presents a continuous stream of content from the Tumblr blogs users follow, and …

And the next speaker in this Social Media & Society 2024 conference session is Damien Renard, whose interest is in the power dynamics between platform operators and user communities. The focus here is on StackExchange, where moderators went on strike in protest against the platform’s May 2023 policy change to allow AI-generated content.

Moderators saw this as breaking an implicit contract between platform operators and moderators; they were worried about the impact on content quality and concerned that this policy change was implemented without consultation with the platform community. This is an example of digital power struggles on platforms, which …

The next session at COMNEWS 2023 that I’m attending is on social media and activism, and starts with Pierre Mauritz Sundah, whose focus is on independent women in social media. Traditionally, women in Indonesia and elsewhere have often been depicted in stereotypical roles representing household and child-rearing activities, and have therefore not been expected to have high levels of education. Many societal stigmata remain, as a result of the country’s patriarchal culture.

This paper focusses on a community of women weavers in rural Indonesia, who have been empowered by their participation in Du Anyam, a social enterprise aiming to empower …

It’s Wednesday, I think, and I’ve made it from AoIR in Philadelphia to the COMNEWS 2023 conference in Bali, Indonesia, where I’m giving one of the opening keynotes this morning. Here are the slides:

And the final speaker in this AoIR 2023 session is Jim Brown, whose interest is also in Mastodon’s Fediverse. The move from Twitter to Mastodon following Twitter’s muskification was slow and halting in part because it was seen as a new silo whose community was smaller that Twitter’s, which ignores the federated aspects of Mastodon as a platform – why is this so, and how may it be overcome?

There are many historical examples of federation, from FidoNet and other past platforms to labour unions and other offline community practices; these are concerned with person-to-person but especially also with group-to-group …

The next speakers in this AoIR 2023 session are Aram Sinnreich and Rob Gehl, whose focus is on governance challenges for Mastodon’s Fediverse. Other social media platforms tend to fail due to the clash between the profit motives of platform operators and the community interests of users; this should enable it to bypass some of the pitfalls for civic engagement on corporate social media. Yet there may be other challenges for community-driven, federated social media like Mastodon – indeed, there are a number of other platforms that now build on the ActivityPub protocol that is best-known for underpinning Mastodon.

For …