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Social Media Network Mapping

Snurb — Sunday 8 February 2026 10:48

Revisiting 'the' Public Sphere, Again

Politics | Polarisation | Journalism | Industrial Journalism | Social Media | Social Media Network Mapping | ARC Future Fellowship | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | DMRCSS 2026 |

It's mid-February already, which means that here at the QUT Digital Media Research Centre we've just concluded another very engaging DMRC Summer School, with participants from around the world – many thanks to everyone who joined us for this.

One of the new segments in the programme this year was a session on 'Re-Thinking Media for the Platform Age', with several contributions from DMRC research leaders on current topics of interest. In my own talk for this, I revisited the idea of the public sphere once again, continuing a thought process that spans from my Information Policy article in …

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Snurb — Sunday 8 February 2026 10:40

From 'the' Public Sphere to a Network of Publics: Rethinking Contemporary Public Communication Spaces (DMRCSS26)

Politics | Polarisation | Journalism | Industrial Journalism | Social Media | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | DMRCSS 2026 |
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Snurb — Thursday 8 January 2026 16:00

Propaganda, Division, Polarisation: New Publications in Media International Australia and Elsewhere

Politics | Elections | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | Social Media | Facebook | Practice Mapping | Gatewatching and Citizen Journalism | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2024 | AoIR 2021 | ICA 2024 | Television |

In addition to the conference presentations I covered in my last post, the last few months have also seen a number of new publications from my team and me – including no less than three new articles in the great Media International Australia journal.

Just days from the end of the year, my colleagues Simon Copland, Tim Graham, and I finally published our analysis of the domestic and international audiences of Australian right-wing news channel Sky News Australia (no relation to Sky News in the UK and elsewhere) on Facebook during the height of the COVID-19 pandemic and the …

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Snurb — Thursday 1 January 2026 15:06

Wrapping Up The Last of My 2025 Conference Presentations

Politics | Elections | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | Internet Technologies | Artificial Intelligence | Search Engines | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Twitter | QUT Digital Media Research Centre | ARC Centre of Excellence for Automated Decision-Making and Society | ARC Future Fellowship | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2025 | AoIR 2025 | IAMCR 2025 | SEASON 2025 | Music |

2025 is finally over, but other than as part of the liveblogs I haven't yet had a chance to round up our various presentations at conferences during the second half of the past year. We ended the year with the AANZCA conference on the Sunshine Coast, where I presented what was something of a labour of love: a look back on ten turbulent years of the #auspol hashtag on what used to be Twitter. 

Through the efforts of a series of excellent data scientists in our QUT Digital Media Research Centre (DMRC) team (especially Brenda Moon, Felix Münch, Jane Tan …

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Snurb — Thursday 1 January 2026 14:22

Ten Years of Uninterrupted Debate: The #auspol Hashtag Community, 2014-2023 (AANZCA 2025)

Politics | Polarisation | Social Media | Practice Mapping | Social Media Network Mapping | Twitter | ARC Future Fellowship | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2025 |

AANZCA 2025

Ten Years of Uninterrupted Debate: The #auspol Hashtag Community, 2014-2023

Axel Bruns, Anand Badola

  • 26 Nov. 2025 – Paper presented at the AANZCA 2025 conference, Sunshine Coast

Presentation Slides

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Snurb — Thursday 1 January 2026 13:19

Mapping Fandom Ruptures: A Case Study of Taylor Swift Fandom Practices on Reddit (AoIR 2025)

Politics | Polarisation | Social Media | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 | Music |

AoIR 2025

Mapping Fandom Ruptures: A Case Study of Taylor Swift Fandom Practices on Reddit

Samantha Vilkins, Axel Bruns, Sebastian F.K. Svegaard

  • 16 Oct. 2025 – Paper presented at the 2025 Association of Internet Researchers conference, Niterói, Rio de Janeiro

Presentation Slides

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Snurb — Thursday 1 January 2026 12:53

How Discursive Alliances Shift: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping (IAMCR 2025)

Politics | Polarisation | Journalism | Industrial Journalism | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | IAMCR 2025 |

IAMCR 2025

How Discursive Alliances Shift: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping

Axel Bruns, Carly Lubicz-Zaorski, Tariq Choucair, Laura Vodden, and Ehsan Dehghan

  • 14 July 2025 – Paper presented at the IAMCR 2025 conference, Singapore

Presentation Slides

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Snurb — Friday 28 November 2025 12:06

Analysing Digital Campaigning and Public Debate during the 2025 Australian Federal Election

Politics | Elections | Polarisation | Journalism | Industrial Journalism | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Streaming Media | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2025 | Liveblog |

The second panel at the AANZCA 2025 conference today is on digital campaigning in the 2025 Australian federal election, and starts with my QUT colleague Sam Vilkins presenting our attempts to track social media activities throughout the election. For this we focussed on the period from the issue of election writs to the day before the election itself.

Tracking digital campaigning has become a great deal more difficult, in part due to the changes to the overall social media landscape with the enxittification of Twitter and the aging of Facebook, as well as the rise of various other alternative platforms …

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Snurb — Wednesday 26 November 2025 16:18

The Evolution of Climate Change Discussions on Facebook in Australia

Politics | Polarisation | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2025 | Liveblog |

I’m also the first speaker in the next session at the AANZCA 2025 conference, presenting our work in progress on mapping public conversations about climate change within Australian Facebook pages between 2018 and 2024. Here is an earlier versions of the slides, from my AoIR 2025 preconference keynote:

destructive-polarisation-in-climate-debates-an-exploration-using-the-practice-mapping-approachfrom Axel Bruns
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Snurb — Wednesday 26 November 2025 16:15

A Longitudinal Study of Ten Years of Political Discussion in Twitter’s #auspol Hashtag

Politics | Polarisation | Social Media | Practice Mapping | Social Media Network Mapping | Twitter | ARC Future Fellowship | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AANZCA 2025 | Liveblog |

I was the final speaker in this first paper session at the AANZCA 2025 conference, presenting a longitudinal study of ten years of the #auspol hashtag on what was then still Twitter. Our central interest here, in particular, was whether the extremely active #auspol userbase could be considered a genuine online community, or was merely a group of political junkies all shouting voluminously into the void.

Our slides are below:

ten-years-of-uninterrupted-debate-the-auspol-hashtag-community-2014-2023from Axel Bruns
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