The second panel at the AANZCA 2025 conference today is on digital campaigning in the 2025 Australian federal election, and starts with my QUT colleague Sam Vilkins presenting our attempts to track social media activities throughout the election. For this we focussed on the period from the issue of election writs to the day before the election itself.

Tracking digital campaigning has become a great deal more difficult, in part due to the changes to the overall social media landscape with the enxittification of Twitter and the aging of Facebook, as well as the rise of various other alternative platforms …

I’m also the first speaker in the next session at the AANZCA 2025 conference, presenting our work in progress on mapping public conversations about climate change within Australian Facebook pages between 2018 and 2024. Here is an earlier versions of the slides, from my AoIR 2025 preconference keynote:

I was the final speaker in this first paper session at the AANZCA 2025 conference, presenting a longitudinal study of ten years of the #auspol hashtag on what was then still Twitter. Our central interest here, in particular, was whether the extremely active #auspol userbase could be considered a genuine online community, or was merely a group of political junkies all shouting voluminously into the void.

Our slides are below:

I was next at the ZeMKI 20th anniversary conference in Bremen, presenting our practice mapping approach to the study of destructive polarisation in public communication. Here are the slides, and I’ve linked to the relevant articles here too:

I presented the next paper at the AoIR 2025 conference, presenting the reflections of a large QUT team on how we might study election discussions across a wide range of social media platforms in the increasingly fragmented online platform environment. Here are our slides:

My own presentation on behalf of the Laureate team was next in this session at the AoIR 2025 conference, exploring a similar dataset on climate discussions on Facebook between 2018 and 2024 in Australia. Here are the slides:

The final speaker in this session at the AoIR 2025 conference is my QUT colleague Sebastian Svegaard, shifting our focus to Taylor Swift fandom on Reddit. The first Swiftie subreddit was created in 2010, but such fandom has evolved and diversified considerably over the years; several new subreddits emerged especially in 2023 in response to Swift’s romance with NFL star Travis Kelce. The present paper examines this for a period from September 2023 to October 2024.

/r/TaylorSwift remains the largest of these subreddits, but the anti-fandom subreddit /r/travisandtaylor was particularly active as the romance intensified in mid-2024. A smaller group …

The next speaker in this session at the AoIR 2025 conference is my QUT colleague Vish Padinjaredath Suresh, whose focus is on the manosphere on Reddit, with a particular focus on the gamergate controversy. This phenomenon has in part been studied from the perspective of radicalisation, but this is problematic: the focus of radicalisation studies is often driven by an anti-terrorism law enforcement agenda and centres the state and its institutions while othering religious and ethnic groups, rather than emphasising human experience.

A different way of approaching radicalisation is via counterpublics theory: such counterpublics are often defined in relation to …