The third speaker in this IAMCR 2024 session is Zaneera Malik, whose focus is on the use of social media as a strategic political communication tool in the fragile democracy of Pakistan. The focus here is especially on the PTI party, led by former cricket star Imran Khan, which lost the February 2024 election.
PTI won the 2018 elections and Khan became Prime Minister, but he lost office in 2022, and has been mired in political and legal controversy every since. Worse yet, PTI lost its election symbol, the cricket bat: because of limited literacy rates in Pakistan, each party …