Social Media Network Mapping

The next speakers in this AoIR 2023 session are Aram Sinnreich and Rob Gehl, whose focus is on governance challenges for Mastodon’s Fediverse. Other social media platforms tend to fail due to the clash between the profit motives of platform operators and the community interests of users; this should enable it to bypass some of the pitfalls for civic engagement on corporate social media.

The next speaker in this AoIR 2023 session is Cindy Fang, whose interest is in the early days of the Clubhouse social media platform – an invite-only audio app that became popular during the COVID-19 pandemic and attracted a number of high-profile users (including Mark Zuckerberg and Elon Musk). This userbase can be understood as a networked public, structured by the platform’s affordances – or in this case, networked listeners and active producers of content.

I am presenting the next paper in this ECREA PolCom 2023 conference, providing a brief overview of our Laureate Fellowship project on the drivers and dynamics of polarisation and partisanship. Here are the slides:

Up next in this ECREA PolCom 2023 conference panel is Eva Mayerhöffer, on digital counterpublics in Sweden and Denmark. Her project defined and identified a category of alternative news media: quasi-journalistic hybrid organisations that can foster the inward as well as outward orientation of digital counterpublics. The dissemination of this content can be liberating for one’s personal information flows, but can also disseminate potentially detrimental information.

Continuing with the round-up of recent activity I began in my last few posts (covering new articles, new conference presentations, new research videos, and my lecture series on Gatewatching and News Curation), here’s an update on a few other writings and presentations for a more general audience.

Facebook News Ban Redux

Perhaps most timely of these, paradoxically, is the oldest: in October 2022 I was interviewed by Canadian legal scholar Michael Geist on his long-running Law Bytes podcast, about Canada’s proposed C-18 bill that is modelled closely on Australia’s controversial News Media Bargaining Code. In Australia, the NMBC resulted in Facebook blocking Australian users from accessing or posting any news on its platform for over a week, before a compromise that strongly favoured Facebook was found – and as I write this, the same is happening in Canada. I spoke to Michael about Australia’s long and tortured path towards and through the news ban, and shared our findings on what happened on Facebook during the Australian news ban (in short: live continued as usual, proving Facebook’s point that news matters a lot less to the platform than policy-makers might have thought):

Social Media Campaigning on the Voice Referendum

In other current events, my QUT Digital Media Research Centre colleagues and I have also begun to track the social media campaigns surrounding Australia’s referendum on an Indigenous Voice to Parliament, which will be held in the final quarter of 2023. We’re still at an early stage of the campaign, of course, but already the PoliDashboard project (which our colleagues at the Social Media Lab at Toronto Metropolitan University have kindly extended to cover Australia) is picking up on the intensified advertising on Facebook and Instagram, and so is our Australian Ad Observatory operated by the Centre for Automated Decision-Making and Society (ADM+S). Together with my colleague Dan Angus, I published an overview of our observations to date in The Guardian recently; subsequently, I also appeared on the Centre for Responsible Technology’s Burning Platforms podcast:

Now that the ICA 2023 and IAMCR 2023 conferences are over and I’m back in Brisbane with a little time before the next round of conferences (ECREA PolCom in Berlin in August, Future of Journalism in Cardiff in September, and AoIR in Philadelphia in October), I’m finally finding some time to update this blog with some new publications as well – in addition to the various conference presentations and papers I already shared in previous posts.

First, I’m really pleased to have published a conceptual article in a special issue of the Communication Theory journal that was edited by Mike Schäfer and Mark Eisenegger. Here, I’m returning to my long-standing interest in dragging public sphere theory kicking and screaming into the digital age, by outlining a number of the fundamental building blocks of the network of publics that has become our everyday reality, and identifying some of the empirical approaches we may use to study those building blocks and their interrelationships in situ. Written in late 2022, many of the examples I use to illustrate these approaches are still drawn from waning social media platforms like Twitter and Facebook, so one of the next challenges for our field will need to be to translate these approaches to new and emerging online platforms – and that will certainly also be an important aspect of my work over the coming years.

Axel Bruns. “From ‘the’ Public Sphere to a Network of Publics: Towards an Empirically Founded Model of Contemporary Public Communication Spaces.” Communication Theory, June 2023. DOI: 10.1093/ct/qtad007.

And the final speaker in this IAMCR 2023 session is Liang Lan, whose focus is on the use of moral language in climate change debate on Twitter. Such debates have long been politicised and polarised in countries like the US; the present study is interested in the different roles that participants in these debates in Twitter may assume.

The next speaker in this IAMCR 2023 session is Pablo Ortellado, whose interest is in the segregation of Brazilian political communities on social media during the Bolsonaro presidency. The network analysis literature offers two major approaches to measure this, focussing either on both the separation and internal cohesion of clusters, or solely the separation of clusters, and the former seems to align more with definitions of polarisation that focus both on increased separation between and increased cohesion within polarised groups.