Social Media Network Mapping

The final session of this very enjoyable Indicators of Social Cohesion symposium in Hamburg begins with our gracious host, Felix Victor Münch, introducing the Social Media Observatory (SMO) project at the Hans-Bredow-Institut and Research Institute Social Cohesion. Felix introduces this as a kind of DIY research infrastructure building effort.

The next speaker at the Indicators of Social Cohesion symposium is Eckehard Olbrich, whose focus is on the evidence for polarisation in the German Twittersphere. This seeks to evaluate the claims about the role of social media as a driver of polarisation, and to address the negative impacts of such polarisation if such polarisation is indeed present. Polarisation might exist at issue, ideological, or affective levels, and these levels also intersect with each other, of course.

Day two at the Indicators of Social Cohesion symposium begins with the great Petter Törnberg, who begins with a brief review of the changing understanding of the public sphere. With the arrival of the Web and (later) social media, there was early optimism about a new democratic renaissance – an opportunity for more inclusive and diverse public debate after the mass mediatisation of public debate through commercial print and broadcast media.

The next session that I’m in at at ANZCA 2023 is on media and climate change, and starts with my QUT Digital Media Research Centre colleague Carly Lubicz-Zaorski, whose focus is on the mainstream media framing of UNESCO’s ‘in danger’ rating for the Great Barrier Reef on the Australian northeast coast.

The second full day at ANZCA 2023 started with my own keynote, on the not-so-slow demise of Twitter under Elon Musk. There was quite a substantial amount of material to work through, of course – here are my slides:

OK, so I skipped the previous session as I got talking about current research projects with a number of colleagues I hadn’t seen for a while, but I’m back for the final session this afternoon, on the recent Voice to Parliament referendum in Australia, where my colleague Sam Vilkins and I are presenting our own papers. I’m the first presenter in the session, so here are my slides:

The next speakers in this AoIR 2023 session are Aram Sinnreich and Rob Gehl, whose focus is on governance challenges for Mastodon’s Fediverse. Other social media platforms tend to fail due to the clash between the profit motives of platform operators and the community interests of users; this should enable it to bypass some of the pitfalls for civic engagement on corporate social media.

The next speaker in this AoIR 2023 session is Cindy Fang, whose interest is in the early days of the Clubhouse social media platform – an invite-only audio app that became popular during the COVID-19 pandemic and attracted a number of high-profile users (including Mark Zuckerberg and Elon Musk). This userbase can be understood as a networked public, structured by the platform’s affordances – or in this case, networked listeners and active producers of content.