Facebook

The next session at the Weizenbaum Conference starts with Mona Krewel, whose interest is in (micro-)targeted advertising in elections; she explores this here especially in the context of the 2024 US presidential election. All parties use such advertising, and tend to target voters whom they assume are ideologically close to them; our understanding of how this works is limited, however, and based largely on self-reporting from campaign managers (which is not necessarily reliable).

A different approach to this is via the Meta Ad Targeting dataset, which is problematic for other reasons; the present project explored the targeting strategies of some …

I’m the next speaker at the ACSPRI 2024 conference, presenting our new practice mapping method for this study of multimodal networks. Slides are below:

The final day at thre AANZCA 2024 conference starts with a session on online news consumption, and the first speaker is Cameron McTernan, whose interest is in source and exposure diversity on Facebook. Facebook remains the most popular social media platform in Australia, but the future of news on the platform is in some doubt, given the impact of the News Media Bargaining Code and Meta’s intention to downrank or even remove news from its platforms.

This materially affects news outlets, as it also reduces traffic to their sites; but another key question here is how it impacts on the …

The next speaker in this AANZCA 2024 conference is Rumeng Cao, whose focus is on Facebook’s Oversight Board, an independent body introduced in response to increasingly critical scrutiny of the platform’s moderation and governance decisions following the Cambridge Analytica scandal. Such governance can be divided into three phases: thin self-regulation (until 2012), strengthened self-regulation (2012-18), and the Oversight Board era (from 2018).

This can also be analysed from the perspective of the relationship between discourse and institutions: institutions are manifested through their discursive practices, but they also exist in a field of power relationships between their various stakeholders. This is …