The final speaker in this session at the IAMCR 2025 conference in Singapore is Amrat Haq, whose focus is on polarisation amongst young people in Pakistan. Pakistani politics has long been populist in nature, and dominated by two broad political groups; however, a third party emerged in the 2010s in the form of Imran Khan’s highly personality-base party, and particularly courted younger voter groups – not least also through its use of social media.
This use of social media by Khan’s party was notable especially in the 2018 election; by the 2024 election the other parties had also caught up …