The next speaker at the ECREA 2026 conference in Brno is Milin Zhang, whose focus is also on digital media use; it is critical to measure such use accurately, but self-reporting is often a dubious measure and correlates poorly with direct tracking data. This is true for any kind of media use, but political media use is of particular interest and relevance in our field. If both measurement sources have their problems, then, it is difficult to know which to trust, and the empirical consequences of such choices also remain unclear.
This project, then, explores how well these two sources …












