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Snurb — Friday 24 October 2025 00:44

Using Practice Mapping to Diagnose Destructive Polarisation

Politics | Elections | Government | Polarisation | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | ZeMKI 2025 | Liveblog |

I was next at the ZeMKI 20th anniversary conference in Bremen, presenting our practice mapping approach to the study of destructive polarisation in public communication. Here are the slides, and I’ve linked to the relevant articles here too:

diagnosing-destructive-polarisation-in-public-discourse-the-practice-mapping-framework-1913from Axel Bruns
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Snurb — Wednesday 22 October 2025 20:36

Diagnosing Destructive Polarisation in Public Discourse: The Practice Mapping Framework (ZeMKI 2025)

Politics | Polarisation | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | ZeMKI 2025 |

ZeMKI 2025

Diagnosing Destructive Polarisation in Public Discourse: The Practice Mapping Framework

Axel Bruns, Katharina Esau, Kateryna Kasianenko, Tariq Choucair, and Vish Padinjaredath Suresh 

  • 23 Oct. 2025 – Paper presented at the ZeMKI 20th anniversary conference, Bremen

Presentation Slides

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Snurb — Sunday 19 October 2025 03:24

A Semantic Approach to Narrative Structures in Facebook Comments during the 2022 Australian Federal Election

Politics | Elections | Polarisation | Social Media | Facebook | AoIR 2025 | Liveblog |

And the final speaker in this final paper session at the AoIR 2025 conference is my QUT colleague Kate O’Connor-Farfan, who focusses on the 2022 Australian federal election. She begins by noting the tensions between scale and depth in social media analysis: computational methods often privilege scale over depth, and there are now attempts to overcome this with the use of LLMs.

Her work draws on data from the two leading candidates’ – Scott Morrison and Anthony Albanese – Facebook pages, from which she extracted the key narrative structures. An preliminary analysis of the key terms used by these political …

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Snurb — Sunday 19 October 2025 03:20

Studying the 2025 Australian Federal Election Debates in a Fragmented Social Media Landscape

Politics | Elections | Polarisation | Journalism | Industrial Journalism | Social Media | Facebook | Practice Mapping | Streaming Media | AoIR 2025 | Liveblog |

I presented the next paper at the AoIR 2025 conference, presenting the reflections of a large QUT team on how we might study election discussions across a wide range of social media platforms in the increasingly fragmented online platform environment. Here are our slides:

researching-cross-platform-campaigning-in-the-2025-australian-federal-electionfrom Axel Bruns
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Snurb — Saturday 18 October 2025 23:55

A Practice Mapping Approach to Climate Debates on Facebook in Australia

Politics | Polarisation | Social Media | Facebook | Practice Mapping | AoIR 2025 | Liveblog |

My own presentation on behalf of the Laureate team was next in this session at the AoIR 2025 conference, exploring a similar dataset on climate discussions on Facebook between 2018 and 2024 in Australia. Here are the slides:

researching-cross-platform-campaigning-in-the-2025-australian-federal-electionfrom Axel Bruns
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Snurb — Saturday 18 October 2025 23:54

Climate Change Debates on Facebook in Brazil from 2018 to 2024

Politics | Polarisation | Social Media | Facebook | AoIR 2025 | Liveblog |

The last day of the excellent AoIR 2025 conference in Rio de Janeiro starts with our panel on climate change communication in Australia and Brazil – two countries which have quite a few similarities in this context: they’re both highly exposed to extreme weather events, have stressed environments in the Amazon and Great Barrier Reef, and and are major fossil fuel exporters. We start with my excellent colleague Tariq Choucair, whose focus is on the discussion of extreme climate events in social media environments.

Extreme weather experiences affect and are affected by individual perceptions and attitudes towards climate change. Individuals …

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Snurb — Saturday 18 October 2025 10:12

Themes in Pro-Bolsonaro Facebook Posts before the 8 January 2022 Coup Attempt

Politics | Elections | Polarisation | Social Media | Facebook | AoIR 2025 | Liveblog |

The second presenter in this session at the AoIR 2025 conference is Felipe Soares, whose focus is on the Bolsonarist coup attempt in Brazil on 8 January 2022. This occurred after Bolsonaro’s close election loss in November 2022, which Bolsonaro disputed and which led his supporters to call for military intervention. By now, Bolsonaro has been sentenced to 27 years in prison for this coup attempt.

These events can be seen as a clear sign of deep-set destructive polarisation in Brazil: there is a breakdown of communication between the sides, an emotional exclusion of others, and a dismissal of information …

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Snurb — Saturday 18 October 2025 10:11

Assessing Polarisation in In- and Out-Group References by Political Actors in Elections

Politics | Elections | Polarisation | Social Media | Facebook | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 | Liveblog |

The final session today at the AoIR 2025 conference starts with my excellent QUT colleague Tariq Choucair, who begins by introducing the challenge of assessing polarisation: there are many different definitions of polarisation, which require different measures of assessment. Most current methods fail to sufficiently distinguish between these types of polarisation.

Tariq is therefore proposing a new approach to assessing polarisation, which he has applied to the study of national electoral contests in Australia, Brazil, Denmark, and Peru. The focus here is to identify polarising rhetoric, including campaign attacks, and polarisation in broader public debates.

The method focusses especially on …

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Snurb — Thursday 16 October 2025 23:20

Using LLMs to Identify Changes in Brazilian Hyperpartisan Communities around Bolsonaro’s Election Loss and Coup Attempt

Politics | Elections | Polarisation | 'Big Data' | Artificial Intelligence | Social Media | Echo Chambers and Filter Bubbles | Facebook | AoIR 2025 | Liveblog |

The final speaker in this session at the AoIR 2025 conference is the brilliant Fabio Giglietto, presenting a study of pro-Bolsonaro narratives on Facebook in Brazil. The key question here is whether online hyperpartisan groups are as stable as they are thought to be; is that true, and how does such stability fare in times of intense political crisis?

Brazil is an obvious case for the study of such questions. The project tracked some 59 pro-Bolsonaro accounts between 2021 and 2023, a timeframe including Bolsonaro’s election loss against Lula and his subsequent coup attempt. The dataset contains some 12 million …

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Snurb — Wednesday 15 October 2025 03:58

A Quick Update along the Way: New Presentations and Publications

Politics | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Search Engines | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Publications | AoIR 2025 | ZeMKI 2025 |

After my stops in Brussels, Aarhus, Hamburg, and Bergen I'm now on the Brazilian leg of this conference journey, having already visited Belo Horizonte and Porto Alegre for satellite symposia before the AoIR 2025 conference proper begins tomorrow. Here are some updates from those events, and slides for my presentations.

In Belo Horizonte I presented a keynote at the colloquium “Perspectives on Public Spheres and the Network of Publics”, outlining my current thinking on what has replaced 'the' public sphere; the slides are here:

Axel Bruns. “From 'the' Public Sphere to a Network of …

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Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

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Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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