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Snurb — Friday 24 October 2025 19:40

How New Tools in Education and Journalism Embed Digital Imaginaries

Journalism | Industrial Journalism | Teaching Technologies | ZeMKI 2025 | Liveblog |

The next speakers in this session at the ZeMKI 20th anniversary conference in Bremen are Julie Lüpkes and Anne Schmitz, whose focus is on the imagining of digital futures in digital tool development in education and journalism. These are examples of the mutual shaping of technology and society, through a reciprocal process of co-production, and they may embed a variety of smaller or larger ideas for the future, from projection through vision to imaginaries.

What digital futures do such tools present, then, and what factors limit their full realisation? This study engaged in media ethnographies and stakeholder interviews to understand …

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Snurb — Friday 24 October 2025 02:03

Combatting the Hollowing-Out of Democracy in the Digital Age

Politics | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | Social Media | ZeMKI 2025 | Liveblog |

And we end Day One of the ZeMKI 20th anniversary conference in Bremen with another keynote, by the great Cristian Vaccari and his reflections on political participation in the digital age. He begins by looking back on digital media and democracy over the past twenty years: against the backdrop of the emergence and gradual adoption of what was then called ‘new media’, and subsequently social media, accessed now predominantly via mobile devices, we have seen considerable shifts in how we understand these communicative spaces.

In 2006, Time’s famous ‘you’ cover highlighted user-generated content and user agency over their own …

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Snurb — Friday 24 October 2025 01:15

How Does Journalistic Reporting (De)polarise?

Politics | Polarisation | Journalism | Industrial Journalism | ZeMKI 2025 | Liveblog |

The third speaker in this session at the ZeMKI 20th anniversary conference in Bremen is Michael Brüggemann, whose focus is on the role of journalism in fuelling discursive polarisation. He begins by referencing controversial public debates about radical climate protests, which usually evidence some level of discursive polarisation. Such polarisation may be ideological and/or affective, and and become destructive for public debate.

This contrasts with democratic transformative communication, which enables societies to address such conflicts productively. Literature has identified a number of factors that may polarise or depolarise; interestingly, exposure to dissonant views is often seen as polarising, but this …

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Snurb — Sunday 19 October 2025 03:20

Studying the 2025 Australian Federal Election Debates in a Fragmented Social Media Landscape

Politics | Elections | Polarisation | Journalism | Industrial Journalism | Social Media | Facebook | Practice Mapping | Streaming Media | AoIR 2025 | Liveblog |

I presented the next paper at the AoIR 2025 conference, presenting the reflections of a large QUT team on how we might study election discussions across a wide range of social media platforms in the increasingly fragmented online platform environment. Here are our slides:

researching-cross-platform-campaigning-in-the-2025-australian-federal-electionfrom Axel Bruns
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Snurb — Sunday 19 October 2025 00:00

Discourse Alliances for an against Nuclear Power in Australian Political Debate and News Coverage

Politics | Government | Polarisation | Journalism | Industrial Journalism | AoIR 2025 | Liveblog |

The third speaker in this session at the AoIR 2025 conference is my QUT colleague Carly Lubicz-Zaorski, whose focus is on the dynamics of division and delay in Australian climate and energy discussions. Australia has had a long history of ‘climate wars’ over the appropriate climate policy; during the last election, the conservative opposition pushed for a nuclear energy initiative in part as a means to delay the transition towards renewable energies, for example.

Australians’ understanding of climate change and of the current energy mix is generally limited, and there is considerable opposition especially on the conservative side to net …

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Snurb — Thursday 16 October 2025 23:16

Challenges in Using LLMs for Frame Analysis of News Coverage

Politics | Polarisation | Journalism | Industrial Journalism | Artificial Intelligence | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 | Liveblog |

The next speaker in this panel at the AoIR 2025 conference is my QUT colleague Laura Vodden, presenting her work on exploring LLM-assisted frame analysis of news coverage. This focusses here especially on Australian climate activism news coverage. The first challenge here, of course, is to understand framing, which usually includes a problem definition, suggested causes, proposed solutions, blame attribution, and and addressee for the solution. Such framing frequently occurs in news reporting.

Laura’s slides are here:

aoir2025_llm_assisted_frame_analysis-pptxfrom LauraVodden

Frame analysis is a difficult and labour-intensive task, however; it requires critical engagement with complex material, and human coding is …

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Snurb — Wednesday 15 October 2025 03:58

A Quick Update along the Way: New Presentations and Publications

Politics | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Search Engines | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Publications | AoIR 2025 | ZeMKI 2025 |

After my stops in Brussels, Aarhus, Hamburg, and Bergen I'm now on the Brazilian leg of this conference journey, having already visited Belo Horizonte and Porto Alegre for satellite symposia before the AoIR 2025 conference proper begins tomorrow. Here are some updates from those events, and slides for my presentations.

In Belo Horizonte I presented a keynote at the colloquium “Perspectives on Public Spheres and the Network of Publics”, outlining my current thinking on what has replaced 'the' public sphere; the slides are here:

Axel Bruns. “From 'the' Public Sphere to a Network of …

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Snurb — Wednesday 15 October 2025 02:54

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election (AoIR 2025)

Politics | Elections | Government | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 |

AoIR 2025

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election

Axel Bruns

  • 18 Oct. 2025 – Paper by Axel Bruns, Samantha Vilkins, Katherine M. FitzGerald, Tariq Choucair, Daniel Angus, Caroline Gardam, Kunal Chand, Laura Vodden, Klaus Groebner, Katharina Esau, Carly Lubicz-Zaorski, and Ehsan Dehghan, presented at the 2025 Association of Internet Researchers conference, Niterói, Rio de Janeiro

Presentation Slides

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Snurb — Thursday 17 July 2025 17:11

New Types of News and Political Participation in Korea

Politics | Journalism | Industrial Journalism | Social Media | IAMCR 2025 | Liveblog |

The final presentation in this final session at the IAMCR 2025 conference in Singapore is by Zhieh Lor, Jihyang Choi, and Jaehyun Lee, who introduce the idea of a virtuous circle between nerds, political efficacy, and political participation. However, such active citizenship has continued to evolve, and new forms of political engagement like hashtag activism have emerged in the meantime – so how do people engage with politics today? What is their political participation repertoire?

Such political participation may include offline and online participation, lifestyle politics, and selective issue-based participation; the repertoire encompassing these participation styles may vary widely from …

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Snurb — Thursday 17 July 2025 17:10

Aspects Influencing News Avoidance in Australia

Politics | Journalism | Industrial Journalism | Social Media | IAMCR 2025 | Liveblog |

The next speaker in this session at the IAMCR 2025 conference in Singapore is the great Renee Barnes, with a paper on strategic political news avoidance. This is a comparative study between Australia and Singapore, but the paper today is about the Australian side. Political news is of critical importance, yet information overload, issue  fatigue, lack of media trust, emotional reactions to the news, a perception of low relevance and impact, and general indifference all contributing to news avoidance; there may also be a difference between intentional and unintentional news avoidance.

How do all these factors intersect with each other …

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