The next speaker in this IAMCR 2023 session is Justin Martin, whose interest is in news junkies – or people with a ‘need for orientation’ (NFO), which has traditionally been measured in a simplistic, US-centric way as interest in and uncertainty about the choices in US presidential elections. The present study replaces this with a new NFO scale that better explores news junkies’ intrinsic need for orientation (INFO).
The INFO scale asks four questions: whether people check the news first thing in the day; check the news during downtime; feel more connected to other people by keeping up with the …











