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Up next in this ECREA PolCom 2023 conference panel is Eva Mayerhöffer, on digital counterpublics in Sweden and Denmark. Her project defined and identified a category of alternative news media: quasi-journalistic hybrid organisations that can foster the inward as well as outward orientation of digital counterpublics. The dissemination of this content can be liberating for one’s personal information flows, but can also disseminate potentially detrimental information.

Continuing with the round-up of recent activity I began in my last few posts (covering new articles, new conference presentations, new research videos, and my lecture series on Gatewatching and News Curation), here’s an update on a few other writings and presentations for a more general audience.

Facebook News Ban Redux

Perhaps most timely of these, paradoxically, is the oldest: in October 2022 I was interviewed by Canadian legal scholar Michael Geist on his long-running Law Bytes podcast, about Canada’s proposed C-18 bill that is modelled closely on Australia’s controversial News Media Bargaining Code. In Australia, the NMBC resulted in Facebook blocking Australian users from accessing or posting any news on its platform for over a week, before a compromise that strongly favoured Facebook was found – and as I write this, the same is happening in Canada. I spoke to Michael about Australia’s long and tortured path towards and through the news ban, and shared our findings on what happened on Facebook during the Australian news ban (in short: live continued as usual, proving Facebook’s point that news matters a lot less to the platform than policy-makers might have thought):

Social Media Campaigning on the Voice Referendum

In other current events, my QUT Digital Media Research Centre colleagues and I have also begun to track the social media campaigns surrounding Australia’s referendum on an Indigenous Voice to Parliament, which will be held in the final quarter of 2023. We’re still at an early stage of the campaign, of course, but already the PoliDashboard project (which our colleagues at the Social Media Lab at Toronto Metropolitan University have kindly extended to cover Australia) is picking up on the intensified advertising on Facebook and Instagram, and so is our Australian Ad Observatory operated by the Centre for Automated Decision-Making and Society (ADM+S). Together with my colleague Dan Angus, I published an overview of our observations to date in The Guardian recently; subsequently, I also appeared on the Centre for Responsible Technology’s Burning Platforms podcast:

Now that the ICA 2023 and IAMCR 2023 conferences are over and I’m back in Brisbane with a little time before the next round of conferences (ECREA PolCom in Berlin in August, Future of Journalism in Cardiff in September, and AoIR in Philadelphia in October), I’m finally finding some time to update this blog with some new publications as well – in addition to the various conference presentations and papers I already shared in previous posts.

First, I’m really pleased to have published a conceptual article in a special issue of the Communication Theory journal that was edited by Mike Schäfer and Mark Eisenegger. Here, I’m returning to my long-standing interest in dragging public sphere theory kicking and screaming into the digital age, by outlining a number of the fundamental building blocks of the network of publics that has become our everyday reality, and identifying some of the empirical approaches we may use to study those building blocks and their interrelationships in situ. Written in late 2022, many of the examples I use to illustrate these approaches are still drawn from waning social media platforms like Twitter and Facebook, so one of the next challenges for our field will need to be to translate these approaches to new and emerging online platforms – and that will certainly also be an important aspect of my work over the coming years.

Axel Bruns. “From ‘the’ Public Sphere to a Network of Publics: Towards an Empirically Founded Model of Contemporary Public Communication Spaces.” Communication Theory, June 2023. DOI: 10.1093/ct/qtad007.

The final speaker on this third day of IAMCR 2023 is Gabriella Szabó, whose focus is on sympathy towards Ukraine in political rhetoric in Poland and Hungary. While usually there are considerable similarities in political rhetoric across the two countries, this is not true when it comes to the full-scale invasion of Ukraine by Russian forces: the governments of the two countries responded very differently to the invasion.

The next speaker in this IAMCR 2023 session is Vaia Doudaki, who presents a discourse-theoretical analysis of Czech social media content about the construction of Europe. This is a suitable approach for the study of identities, as identity signifiers are objects of political struggle for hegemony. This builds on nineteen dimensions in the construction of the idea of Europe, and the present paper focusses on constructions of the European people and of European institutions.

The next speaker in this IAMCR 2023 session is Khayrat Ayyad, whose interest is in how media institutions in the UAE engage with their audiences via social media. The UAE is a global leader in the adoption of digital technologies, and there are a number of state-sponsored or -subsidised media outlets across the UAE’s emirates, alongside for-profit media organisations.

And the final speaker in this packed IAMCR 2023 session on populism is Christian Wassner, whose focus is on the spread of conspiracy narratives during the COVID-19 pandemic, not least also through niche, alternative, and ‘dark’ platforms. The present project examines these ‘dark communication repertoires’ as they are employed by conspiracist groups on alternative platforms. These cannot be considered in isolation from one another, but need to be understood across actor groups and platforms within a complex social media environment.

The next speaker in this IAMCR 2023 session is Tiago Lapa, whose focus is on how the Portuguese and Spanish populist parties Chega and Vox construct ‘the people’ and ‘the elites’ in their political discourse. Vox’s rise in Spain was party driven by the Catalan independence crisis and the growing European migration crisis; Chega mainly benefitted from internal political turmoil in Portugal.

And the last speaker in this IAMCR 2023 session is my colleague Sebastian Svegaard, presenting one of the research projects within my Australian Laureate Fellowship project. Here are his slides: