Social Media

The final speaker in this IAMCR 2024 session is Lihan Yan, whose focus is on tweets in the 2020 US presidential election. She uses the perspective of narrative economics as a framework for interpretation here, combined with the cascading network activation model: this indicates how frames are activated by the elite, and disseminated through news media to affect the public’s political decision-making process.

The next speaker in this IAMCR 2024 session is Yunfang Cui, addressing public debate about the ‘secret photography’ incident on the Guangzhou subway in 2023, where a middle-aged man secretly photographed young female travellers. The discussion of this incident on Weibo can be seen as an example of group polarisation.

I presented the second paper in this session, on patterns of communication in the failed 2023 Voice to Parliament referendum on improving representation and participation for Australia’s Indigenous peoples. As part of this we also developed a new methodology we describe as practice mapping – more detail on this later. Here are the slides:

It’s an early Monday in Christchurch, which means I must be at IAMCR 2024. I’ll present later in this session, but we begin this session with Linda Kong, whose focus is on the short-video addiction of rural Chinese elders. Young people in China are in fact worried about the substantial increase in the short video watching by elderly Chinese, and there even concerns about short-video addiction.

And the final speaker in this last session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference is Frederik Henriksen, with a paper on the transformation of the digital far right as a result of the COVID-19 pandemic. From a focus on anti-immigration arguments it moved towards an anti-establishment angle; it also transformed and coordinated organisationally; and found new topics especially in anti-vaccination discourse as a widely popular topic.

And the final (!) session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference starts with the great Giada Marino, presenting today on the work of the Vera.ai research project, which seeks to develop AI tools to monitor and combat mis- and disinformation on social media. This part of that project examines digital traces on Facebook during the 2018 and 2022 Italian elections.

And the final speaker in this session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference is Alexandra Pavliuc, whose interest is in the impact of gender in diplomatic communications between Ukraine and the West following Russia’s full-scale invasion of Ukraine. While much of the focus has also been on Volodymyr Zelenskyy’s public persona, women have played a substantially larger part in public diplomacy by Ukraine on social media (and especially Twitter) since the invasion, and their use of such media has been distinctly different.

The post-lunch session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference starts with my excellent QUT colleague Tariq Choucair, whose interest is in measuring polarising discourses during election campaigns. Tariq and the team have developed a method to measure polarisation at the level of specific discourses: it is rooted in core principles and operationalised approaches that are adaptable to other contexts. Measuring polarisation at the discourse level is important; so far, so much of the work on polarisation has been done using surveys on self-reported political positioning or feelings towards leaders or parties, or has drawn on voting patterns in parliaments – but in recent years there has been a growth in attention to polarising rhetoric.

The keynote speaker on this section day of the P³: Power, Propaganda, Polarisation ICA 2024 postconference is the wonderful Annie Waldherr from the University of Vienna, whose focus is on the use of online visual content for connective action and communication, especially also in the context of conflict. How do strategic actors and activists use visual communication, what narratives do they promote, how do audiences engage with this, and how do such narratives spread on social media as a result?

Annie’s work focusses on climate narratives in Austria and Germany, in particular, but the broader team also covers a wider transnational picture in Europe; it examines the production, pictures, publics, and propagation of climate change-related narratives across platforms. Key platforms here include Facebook, YouTube, Twitter, and TikTok, and a key interest is in concepts related to interactional, positional, and affective polarisation amongst the users who engage with relevant (visual) content.

The next speaker in this session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference is Andrew Fitzgerald, whose interest is in the use of longitudinal mobile screenshot data in research. This is another response to the emerging challenges in doing research on the power of platforms – platform infrastructures continue to change in their interface design and affordances, algorithmic curation affects what actual content users encounter, access approaches to platform data keep evolving, and new platforms emerge all the time. This means that we need independent data collection methods, beyond what the platforms themselves do or do not provide, that can cope with all of these issues.