Social Media

The third speaker in this ECREA 2024 session is Maria Bakardjieva, whose focus is on the affordances of social media in grassroots illiberalism. Affordances here describe a relation between users and objects, and media affordances include technical and institutional aspects. Maria notes the well-established problems with the term ‘populism’, which is a poorly defined concept that applies equally to the left and the right, and to democratic and antidemocratic discourses; this generates pseudo-equivalences between very different aspects.

The next session at ECREA 2024 that I’m attending is on communication in times of illiberalism, and starts with Natalie-Anne Hall. Her focus is on political engagement around Brexit on Facebook, in the post-referendum period between 2017 and 2019. Rather than gathering Facebook content, this study focussed on Facebook users – in recognition of the fact that Facebook remains the leading mainstream social network in the UK.

We continue this second day of the ECREA 2024 conference with the second conference keynote, by Jelena Kleut. Her focus is on uncertainties in transitional media systems. She begins by noting the various present-day communicative disorders – disinformation, political dysfunction, hate speech and abuse, etc. – but also warns us not to lose track of the positive potentials of contemporary communication technologies amongst all the doom and gloom. A balanced assessment of the current situation remains critical.

This points to a considerable level of uncertainty, too – and this can be generative (of research, and of overall progress for society), but equally also produce social and societal anxieties that lead citizens to seek easy answers and solutions. Jelena’s focus here is on the countries of the western Balkans, which have been described as ‘transitional democracies’ for the past 30 years at least; here, too, uncertainties persist, and may be divided into top-down, structurally driven uncertainties and bottom-up, audience-driven uncertainties.

These are reflected for instance in mainstream media reporting approaches, and the dissemination of disinformation that surrounds or responds to this reporting. Why does such disinformation circulate? At the structural, top-down level we have been seeing the rise of a politics of uncertainty, used as a tool by autocrats and illiberal forces to shore up their systems of electoral authoritarianism. This connects with the capture of state and societal institutions by such political actors, which makes the actions of these institutions themselves uncertain and unreliable as they are no longer based on the rule of law and democratic foundations. Such electoral authoritarian governments also control access to information, therefore.

The next speaker in this ECREA 2024 session is Nuri Sadida, whose focus is on the impact of ‘fake news’ and media literacy on affective polarisation in Indonesia. Such affective polarisation has increased in Indonesia over the past ten years, especially in the context of elections; derogatory nicknames for out-groups, such as ‘tadpole’ or ‘desert lizard’, are common especially in social media conversations.

The second day at ECREA 2024 starts with yet another panel on polarisation, with begins with a paper by Diógenes Lycarião. His interest is in testing the hypothesis that digitalisation and platformisation are fragmenting the public sphere. This is critical since much of the scholarly discussion on this public sphere fragmentation hypothesis to date builds on unverified assumptions.

The final speaker in this ECREA 2024 session is Mikkel Bækby Johansen, whose interest is in hybridisation of extremism on social media. Hybridisation is a term which has emerged from terrorism studies, pointing to the increasingly complex nature of terrorist threats; however, the role of social media in such hybridisation remains poorly understood.

Up next in this ECREA 2024 session is the excellent Giovanni Boccia Artieri, whose interest is in networking between fringe Telegram channels in Italy. These are connected to disinformation ecosystems, the spread of conspiracy theories, and the normalisation of populism and political extremism. Fringe online spaces can especially serve as laboratories for extremist narratives here – even though they can also provide a safe space for marginalised and disadvantaged communities.

The next speaker in this ECREA 2024 session is Azade Kakavand, whose interest is in mapping far-right voices across platforms. This is methodologically difficult, and requires a matching of user identities across platforms – especially also because far-right actors are well-known for using multiple platforms for a variety of distinct purposes.

The next speaker in this ECREA 2024 session is Aytalina Kulichkina, whose focus is on the role of social media in authoritarian settings. Social media have been prominent for protests in such contexts, but have also been used by regimes to suppress and undermine protests as well as to identify protesters. The picture remains blurry due to the many contextual differences, the various platforms used, changes over time, and other differing factors, however.

The next ECREA 2024 session is also on polarisation, and I’m chairing as well as blogging it. We start with Petra de Place Bak, whose interest is in the cognitive preferences that make specific types of online content more salient and shareable. One aspect of this might be sentiment- and emotion-based biases.