The next speaker in this ECREA 2024 session is Petro Tolochko, whose focus is on affective polarisation in climate activism visuals. Such content can be highly affective in climate activist communication, spark audience reactions, and spread online to promote the emergence of like-minded or opposing groups. The analysis here might include aspects of structural polarisation (using network analysis) and reactionary polarisation (using communication analysis).
An initial question might thus be which types of images lead to increased polarisation online; more recently, however, with the shift from Xitter to TikTok the role of videos in such activist communication has grown. Polarisation …











