Social Media

The next session at the IAMCR 2025 conference in Singapore starts with Du Hengyu, whose focus is on the relationships between social media users and platform algorithms. Such algorithms are central to platforms; they influence what content we encounter, and how we can engage with others on these platforms. This has been studied from a user experience perspective, and over the shorter and longer term, but there remains a lack of relationship cycle models.

This study connected some 46 interviews with Chinese users of Weibo, TikTok, Bed Booklet, Bilibili, and Instagram, exploring their perceptions of platform algorithms. It examines their …

The final speaker in this session at the IAMCR 2025 conference in Singapore is Melanie Radue, whose interest is in moral panics and polarised discourses in Malaysia and Germany. This is in the context of a turn towards the conservative right in countries around the world, which often uses and fuels polarising discourses through moral panics, leading to democratic backsliding. What is the role of traditional media in such processes?

The concept of moral panics helps us to understand how certain issues become identified and intensified in media discourse: moralised discourses have long been understood as intensifying polarised narratives; they …

The next speaker in this session at the IAMCR 2025 conference in Singapore is Zeyu Zhu, whose interest is in global communication on Twitter between 2012 and 2022. We lack a systematic empirical description of global communication over this decade, which saw a rise of the Global South as documented in politics and economics, but is less well documented communication research.

This project works with a dataset drawn from the 1% real-time Twitter sample as available from the Internet archive; accounts captured in this dataset were geolocated based on their profiles using the Nominatim software; and retweet actions were then …

The final speaker in this session at the IAMCR 2025 conference in Singapore is Dorothy Njoroge, whose focus is on youth protests in Africa – these have been occurring around the world over the past decades, although African protests have been less visible in global media coverage than similar events in America, Asia, or Europe.

Africa has a very substantial youth population, but very limited socio-economic perspectives for its youth; they are politically marginalised, in a stage of ‘waithood’ where adulthood is suspended due to a lack of economic opportunities, but also better-educated and more technologically literate than earlier generations …

The second speaker in this session at the IAMCR 2025 conference in Singapore is Kata Horváth, whose focus is on political influencer videos in the 2024 Hungarian elections. Hungary has now backslid into authoritarianism, and its mainstream media system have been captured by political interests aligned with the Fidesz party; the social media environment is also severely affected by hostile narratives from disinformation influencers, however.

Hostile narratives are designed to create an enemy figure that provides a target for social frustrations, reinforce polarisation, and distract from real issues. Social media advertising is also dominated by the Fidesz party, in part …

The second speaker in this session at the IAMCR 2025 conference in Singapore is Ivan Paganotti, whose interest is in Brazil’s suspension of Xitter in August to October 2024 as a result of its non-compliance with Brazilian court rulings on media regulation. The Brazilian Supreme Federal Court has been quite active in the field of media regulation, and its suspension of Xitter has set a precedent that may also be of relevance to other jurisdictions.

Xitter had been found to be non-compliant with Brazilian court rulings on blocking and removing the profiles of far-right influencers who were undermining its democratic …

And the final speaker at the IAMCR 2025 conference in Singapore for today is Nisha Singh, whose focus is on negative online political advertisements in India, especially in the context of elections. Elections are critical to democratic processes, and enable the people to voice their concerns to politicians; they also educate the public about democratic and political processes and stimulate political discourse.

Advertising has long been central to election processes, but the rise of digital advertising has transformed this, and enabled new campaigning approaches; this is no different in India. The rapid uptake of social media in India has further …

The next presenter in this session at the IAMCR 2025 conference in Singapore is Yujie Zhong, whose interest is in attitudes towards COVID-19 vaccinations. Political ideology influences public confidence in science; media coverage affects this, and the spread of misinformation, not least also via social media, further exacerbates it. This can then lead to substantial public health concerns, like widespread vaccine hesitancy.

Specific factors here may be public confidence in vaccine scientists, satisfaction with public health officials, and concern about false and misleading information. This study explored this through a multi-wave survey of some 10,000 American respondents during the COVID-19 …

The third speaker in this session at the IAMCR 2025 conference in Singapore is Maham Sufi, whose focus is on misinformation and deepfakes in Pakistan. Deepfakes are AI-generated synthetic media, and their realism creates a substantial potential for audiences to be misinformed; however, image manipulation has long been a feature of political misinformation well before the emergence of AI image generation technologies.

Pakistan represents a hybrid regime with weak political parties that rely on the support of other elements of the establishment – not least the military. Image manipulation has a history here, directed at various leading politicians; this has …

The second presenter in this session at the IAMCR 2025 conference in Singapore is Yuheng Wang, whose focus is on war misinformation. This centres especially on perceptions of the Ukraine conflict amongst Chinese Internet users, which have caused substantial splits and controversies.

Misinformation surrounding the war has been widespread, partly because – unusually – there was limited censorship of official information, enabling users to accumulate knowledge and form opinions about the war more freely than is usually the case. Nonetheless, users might also believe misinformation about the war more readily if it aligns with their own political views, and an …