Social Media

The second speaker in this session at the AANZCA 2025 conference is Ziying Meng, whose focus is on self-governance in creator cultures in western and Chinese contexts. There still are considerable differences between the US-dominated western and Chinese platform ecologies, in spite of the rise of TikTok as a global platform; this represents a kind of parallel universe of platforms, with differing governance frameworks.

Chinese platforms are governed by Chinese state policies, while US-based platforms operate under western capitalist conditions; nonetheless there is also a global creator culture, which must arrange itself with these parallel ecologies. Ziying engaged in cross-platform …

I’m also the first speaker in the next session at the AANZCA 2025 conference, presenting our work in progress on mapping public conversations about climate change within Australian Facebook pages between 2018 and 2024. Here is an earlier versions of the slides, from my AoIR 2025 preconference keynote:

I was the final speaker in this first paper session at the AANZCA 2025 conference, presenting a longitudinal study of ten years of the #auspol hashtag on what was then still Twitter. Our central interest here, in particular, was whether the extremely active #auspol userbase could be considered a genuine online community, or was merely a group of political junkies all shouting voluminously into the void.

Our slides are below:

The third speaker in this session at the AANZCA 2025 conference is Natasha van Antwerpen, whose focus is also on the 2025 Australian federal election. Her interest is in the role of mis- and disinformation during the election. This connects with overall concerns about the effects of mis- and disinformation on societal cohesion, trust in institutions, moral decline, antisocial and harmful behaviours, etc.

Her project examined what mis- and disinformation individuals encountered during the election campaign. This was done through an experience survey: participants installed an app on their phones that would regularly ask them to report on their experiences …

I’ll present in the first paper session at the AANZCA 2025 conference, but we start with Kevin Tan, whose focus is on digital media strategies and voter engagement during the 2025 elections in Singapore and Australia. There is continued strong investment in digital communication by political parties, but in Australia in 2025 record ad spending coincided with declining digital engagement; in Singapore, opposition parties enjoyed strong digital momentum but this did not translate into editorial success.

Online attention tells one story, then, but the ballot box tells quite another: online signals are not reliable predictors of election outcomes. What exactly …

For my last conference of the year, I’ve made the short trip up to the Sunshine Coast to attend the AANZCA 2025 conference. I’ll present some work later today, but we start with a keynote by the great Karin Wahl-Jorgensen, who begins by introducing the idea of boutique media, as a new form of small-scale news organisations that responds to the decline of mainstream news media.

Boutique media represent a form of post-industrial journalism: as existing news organisations lose revenue and market share, the industry itself is changing substantially; this creative destruction leads to a restructuring of every organisational aspect …

The next session at the ZeMKI 20th anniversary conference in Bremen starts with Alessia Pensabene’s paper on feminist content creators on Instagram in Italy, and the way they are redefining political engagement for the digital age. These creators are usually not traditional activists, but ordinary users who have gained a large number of followers on Instagram and discuss feminist topics from personal experience – as women, as mothers, as survivors of gender-based violence.

Some such creators have more followers than official accounts of feminist organisations; this also affords them considerable influence as promoters of feminist books and other content, participants …

The next speaker in this session at the ZeMKI 20th anniversary conference in Bremen is Johanna Wahl, whose interest is in visual political communication on social media. How do the mediatisation and circulation of political images reshape protest forms; how can hybrid and algorithmically conditioned protest practices be analysed through their online visual representation?

Johanna focusses here on protest as a communicative action, and posting, sharing, liking online translates this to the digital environment. Images are important to this: they are embedded into digital media environments that shape communication and meaning, and protest collectives are therefore also increasingly focussing on …

The post-lunch session at the ZeMKI 20th anniversary conference in Bremen that I’m attending is on digital publics, and starts with Maria Grub and Antonia Wurm, focussing on Twitch as a platform for political discussion in Germany. Twitch, of course, is usually known as a gaming platform which enables people to livestream their gaming sessions while viewers communicate in real-time through a live chat. This can also be monetised, with streamers making money and gaining access to early game releases.

However, users also encounter political content on the platform, at least incidentally; this seems to especially favour right-wing content, and …

And we end Day One of the ZeMKI 20th anniversary conference in Bremen with another keynote, by the great Cristian Vaccari and his reflections on political participation in the digital age. He begins by looking back on digital media and democracy over the past twenty years: against the backdrop of the emergence and gradual adoption of what was then called ‘new media’, and subsequently social media, accessed now predominantly via mobile devices, we have seen considerable shifts in how we understand these communicative spaces.

In 2006, Time’s famous ‘you’ cover highlighted user-generated content and user agency over their own …