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Snurb — Friday 17 October 2025 04:31

Studying Taylor Swift Fandom on Reddit through Practice Mapping

Social Media | Practice Mapping | AoIR 2025 | Liveblog |

The final speaker in this session at the AoIR 2025 conference is my QUT colleague Sebastian Svegaard, shifting our focus to Taylor Swift fandom on Reddit. The first Swiftie subreddit was created in 2010, but such fandom has evolved and diversified considerably over the years; several new subreddits emerged especially in 2023 in response to Swift’s romance with NFL star Travis Kelce. The present paper examines this for a period from September 2023 to October 2024.

/r/TaylorSwift remains the largest of these subreddits, but the anti-fandom subreddit /r/travisandtaylor was particularly active as the romance intensified in mid-2024. A smaller group …

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Snurb — Friday 17 October 2025 04:28

Examining Parasitic Manosphere Publics on Reddit

Politics | Polarisation | Social Media | Practice Mapping | AoIR 2025 | Liveblog |

The next speaker in this session at the AoIR 2025 conference is my QUT colleague Vish Padinjaredath Suresh, whose focus is on the manosphere on Reddit, with a particular focus on the gamergate controversy. This phenomenon has in part been studied from the perspective of radicalisation, but this is problematic: the focus of radicalisation studies is often driven by an anti-terrorism law enforcement agenda and centres the state and its institutions while othering religious and ethnic groups, rather than emphasising human experience.

A different way of approaching radicalisation is via counterpublics theory: such counterpublics are often defined in relation to …

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Snurb — Friday 17 October 2025 04:26

Baked-In, Sedimented Polarisation amongst Political Subreddits

Politics | Polarisation | Social Media | AoIR 2025 | Liveblog |

The next speaker in this session at the AoIR 2025 conference is my great colleague Ehsan Dehghan, whose focus is on sedimented polarisation across Reddit collectives. To what extent is there cross-ideological interaction on the platform? What forms does such interaction take: how deliberative or antagonistic is it?

Indeed, what do we mean by cross-ideological interaction? This could mean information sharing, cross-posting, cross-commenting, cross-linking between subreddits, or other discursive patterns. The project drew on a dataset of activity over 16 years across 11 subreddits, containing 6.2 million submissions from 801,000 authors and nearly 200 million comments from 5.5 million authors …

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Snurb — Friday 17 October 2025 04:25

Ethical Approaches to Working with Reddit Data

'Big Data' | Social Media | AoIR 2025 | Liveblog |

The next speaker in this session at the AoIR 2025 conference is Ari Stillman, whose interest is in Reddit data analysis. Historically, Reddit has provided data on activities on the platform quite openly; its leaders had been strongly committed to open access and data sharing, but this changed substantially some 1.5 years ago when Reddit restricted its API, however.

This caused outrage in the user community, and especially amongst the unpaid community moderator workforce who relied substantially on API access to automate some aspects of their work. Following highly controversial debate, Reddit promised a Reddit 4 Researchers programme, yet this …

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Snurb — Friday 17 October 2025 04:23

Reddit’s Evolution from the ‘Front Page’ to the ‘Heart’ of the Internet

Social Media | AoIR 2025 | Liveblog |

After a very lively roundtable on the Australian social media ban for young people at the AoIR 2025 conference, I’m now in a session on Reddit which features many of my QUT Digital Media Research Centre colleagues. We start with Dom Carlon, exploring the evolving trajectory of Reddit as a platform. What is the platform’s sense of identity, and how has this changed over its twenty-year history?

Reddit has shown remarkable staying power and has a unique position in the AI-infused Internet economy of today. It started in 2005 in pursuit of its mission to be ‘the front page of …

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Snurb — Thursday 16 October 2025 23:20

Using LLMs to Identify Changes in Brazilian Hyperpartisan Communities around Bolsonaro’s Election Loss and Coup Attempt

Politics | Elections | Polarisation | 'Big Data' | Artificial Intelligence | Social Media | Echo Chambers and Filter Bubbles | Facebook | AoIR 2025 | Liveblog |

The final speaker in this session at the AoIR 2025 conference is the brilliant Fabio Giglietto, presenting a study of pro-Bolsonaro narratives on Facebook in Brazil. The key question here is whether online hyperpartisan groups are as stable as they are thought to be; is that true, and how does such stability fare in times of intense political crisis?

Brazil is an obvious case for the study of such questions. The project tracked some 59 pro-Bolsonaro accounts between 2021 and 2023, a timeframe including Bolsonaro’s election loss against Lula and his subsequent coup attempt. The dataset contains some 12 million …

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Snurb — Thursday 16 October 2025 08:45

Internet Research as a Form of Resistance

Politics | Government | Polarisation | Journalism | ‘Fake News’ | Internet Technologies | 'Big Data' | Artificial Intelligence | Social Media | AoIR 2025 | Liveblog |

It’s that time of the year, and I’ve made my annual pilgrimage to the annual conference of the Association of Internet Researchers (AoIR), the single most important highlight of the academic year. This year we’re in Niterói, Rio de Janeiro, and after the local welcomes we start the conference proper with a keynote by the great Marie Santini from NetLab at the Federal University of Rio de Janeiro, who is also a genuine Niterói local. She begins by revisiting the timeline of Internet studies: we have now reached a moment of great rupture (the theme of this year’s conference) …

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Snurb — Wednesday 15 October 2025 03:58

A Quick Update along the Way: New Presentations and Publications

Politics | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Search Engines | Social Media | Echo Chambers and Filter Bubbles | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | Publications | AoIR 2025 | ZeMKI 2025 |

After my stops in Brussels, Aarhus, Hamburg, and Bergen I'm now on the Brazilian leg of this conference journey, having already visited Belo Horizonte and Porto Alegre for satellite symposia before the AoIR 2025 conference proper begins tomorrow. Here are some updates from those events, and slides for my presentations.

In Belo Horizonte I presented a keynote at the colloquium “Perspectives on Public Spheres and the Network of Publics”, outlining my current thinking on what has replaced 'the' public sphere; the slides are here:

Axel Bruns. “From 'the' Public Sphere to a Network of …

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Snurb — Wednesday 15 October 2025 03:03

Tracking Shifts in Discursive Alliances: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping (AoIR 2025)

Politics | Elections | Government | Polarisation | Journalism | ‘Fake News’ | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 |

AoIR 2025

Tracking Shifts in Discursive Alliances: A Longitudinal Analysis of Australian Climate Change Discourses on Facebook through Practice Mapping

Axel Bruns

  • 18 Oct. 2025 – Paper by Axel Bruns, Carly Lubicz-Zaorski, Tariq Choucair, Laura Vodden, and Ehsan Dehghan, presented at the 2025 Association of Internet Researchers conference, Niterói, Rio de Janeiro

Presentation Slides

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Snurb — Wednesday 15 October 2025 02:54

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election (AoIR 2025)

Politics | Elections | Government | Polarisation | Journalism | Industrial Journalism | ‘Fake News’ | 'Big Data' | Social Media | Facebook | Practice Mapping | Social Media Network Mapping | Dynamics of Partisanship and Polarisation in Online Public Debate (ARC Laureate Fellowship) | AoIR 2025 |

AoIR 2025

Researching Cross-Platform Campaigning in the 2025 Australian Federal Election

Axel Bruns

  • 18 Oct. 2025 – Paper by Axel Bruns, Samantha Vilkins, Katherine M. FitzGerald, Tariq Choucair, Daniel Angus, Caroline Gardam, Kunal Chand, Laura Vodden, Klaus Groebner, Katharina Esau, Carly Lubicz-Zaorski, and Ehsan Dehghan, presented at the 2025 Association of Internet Researchers conference, Niterói, Rio de Janeiro

Presentation Slides

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Recent Work

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Beyond Interaction Networks: An Introduction to Practice Mapping (ACSPRI 2024)

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Untangling the Furball: A Practice Mapping Approach to the Analysis of Multimodal Interactions in Social Networks (Social Media + Society)

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Inside the Moral Panic at Australia's 'First of Its Kind' Summit about Kids on Social Media (Crikey)

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Brightest before Dawn (CD, 2011)

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Gatewatching and News Curation: The Lecture Series

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