Social Media

The next speaker at the ICA 2024 conference is Jennifer Ihm, who begins by outlining key interests in news-sharing research: such content has been studied for its information value as well as its viral dissemination. But how do social media users assess the value and relevance of the news being shared? There might be two types of self-presentational value in news-sharing: based on self-constructive motivations, or based on audience-pleasing motivations (relational, informational, or entertainment aspects may all contribute here).

The next session at the ICA 2024 conference is on news-sharing, and starts with Shu-Chu Sarrina Li, whose focus is on Facebook, Instagram, and Line in Taiwan. Social media are very popular in Taiwan – some 91% are regular Line users, 85% use Facebook, and 65% use Instagram, and half of all Taiwanese use some of these platforms to use and share news as well.

The final paper in this ICA 2024 conference session is by Talia Stroud, who begins by noting that cross-cutting exposure is seen as normatively good – but exposure to cross-cutting views has also been found to potentially increase polarisation. Where such cross-cutting exposure takes place matters, then; cross-cutting exposure in inherently non-political spaces might be more productive here than it is in explicitly political spaces.

The next presenter at the ICA 2024 conference is Biying Wu-Ouyang, presenting a systematic review of research on cross-cutting exposure. Social media users are constantly exposed to cross-cutting views, and this can increase information exposure and thus depolarise opinions, but also increase polarisation by confronting them with out-group perspectives; there may also be no effect whatsoever.

The next presenter at the ICA 2024 conference is Heysung Lee, whose focus is on affective polarisation in multi-party systems. Affective polarisation has increasingly been recognised as an important factor, but has mainly been studied in bipolar political system like that of the United States, using tools like feeling thermometers; to assess it in multi-polar environments is more complicated.

The final presenter in this session at the ICA 2024 conference is the excellent Hedwig Tønnesen, whose interest is in the strategies of political actors on three social media platforms. Social media are now widely used by such actors, of course, but have not necessarily delivered the wider democratic potential that some had seen in them; more often, they are simply used by parties to create engagement and mobilisation, or disseminate information and political advertising.

The next speaker in this ICA 2024 conference session is Mengyu Li, whose interest is in link-sharing patterns on Twitter and Reddit, here in the context of the abortion debate in the US following the Supreme Court’s abolition of Roe vs. Wade. Which information domains are critical in this context – health and welfare, civic and activism, political and legal, economic and employment information? How do social media platforms address these information needs? What primary sources are being shared here?

The next speaker in this ICA 2024 conference session is Francesco Bailo, whose focus is on the Italian Five Star Movement, or M5S. This was a disruptive political movement launched by comedian Beppe Grillo, and this study examined its activities across five platforms: Grillo’s blog, Meetup.com, the M5S Forum, Facebook, and the movement’s e-voting platform which was used to select electoral candidates. The focus here is on 2012 primary elections in the party.

The Sunday at the ICA 2024 conference starts with a session on digital affordances of social media platforms, and begins with a paper by Christian Baden. Social media are many and diverse, and their affordances keep changing; this still needs to be better understood. Social movements are also many and diverse, which also means that the intersections between social media and social movements can be various, and the particular political intentions and communicative purposes of those movements need to be considered in this.

The next speaker in this ICA 2024 conference session is the excellent Giada Marino, presenting some of the work of the Vera.ai research project. Responding to the challenge of mis- and disinformation, the project focusses especially on the coordinated communication networks that share such content in order to influence and manipulate social media audiences, and has developed a content-agnostic tool that monitors the activities of identified problematic accounts.