Social Media

The post-lunch session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference starts with my excellent QUT colleague Tariq Choucair, whose interest is in measuring polarising discourses during election campaigns. Tariq and the team have developed a method to measure polarisation at the level of specific discourses: it is rooted in core principles and operationalised approaches that are adaptable to other contexts. Measuring polarisation at the discourse level is important; so far, so much of the work on polarisation has been done using surveys on self-reported political positioning or feelings towards leaders or parties, or has drawn on voting patterns in parliaments – but in recent years there has been a growth in attention to polarising rhetoric.

The keynote speaker on this section day of the P³: Power, Propaganda, Polarisation ICA 2024 postconference is the wonderful Annie Waldherr from the University of Vienna, whose focus is on the use of online visual content for connective action and communication, especially also in the context of conflict. How do strategic actors and activists use visual communication, what narratives do they promote, how do audiences engage with this, and how do such narratives spread on social media as a result?

Annie’s work focusses on climate narratives in Austria and Germany, in particular, but the broader team also covers a wider transnational picture in Europe; it examines the production, pictures, publics, and propagation of climate change-related narratives across platforms. Key platforms here include Facebook, YouTube, Twitter, and TikTok, and a key interest is in concepts related to interactional, positional, and affective polarisation amongst the users who engage with relevant (visual) content.

The next speaker in this session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference is Andrew Fitzgerald, whose interest is in the use of longitudinal mobile screenshot data in research. This is another response to the emerging challenges in doing research on the power of platforms – platform infrastructures continue to change in their interface design and affordances, algorithmic curation affects what actual content users encounter, access approaches to platform data keep evolving, and new platforms emerge all the time. This means that we need independent data collection methods, beyond what the platforms themselves do or do not provide, that can cope with all of these issues.

The second day of our P³: Power, Propaganda, Polarisation ICA 2024 postconference focusses on research methods, and starts with a presentation by the excellent Jessica Gabriele Walter. Her focus is on YouTube data donations. Conventional social media data access has been via platform APIs and third-party platform initiatives like Social Science One; an alternative to this are user-centric approaches like browser tracking or data donation, which is growing in prominence.

The final presenters at the P³: Power, Propaganda, Polarisation ICA 2024 postconference this evening are my QUT colleagues Stephen Harrington and Tim Graham, presenting a pilot project leading into a larger research project on ‘dark political communication’: expanding from a narrow focus on disinformation to examine the problematic communication strategies of political elites for political gain. One strategy in such communication is disinformative attacks: here, political actors make specific false claims regarding their political opponents, and manage to get these covered by journalists because journalism has a negativity bias, conflict bias, and/or an immediacy and timeliness bias. Such attacks seem to remain undertheorised in political communication literature.

The next speaker at the P³: Power, Propaganda, Polarisation ICA 2024 postconference is the fabulous Jing Zeng, whose focus is on Trumpism in the online Sinosphere. There was a lot of public animosity between presidents Trump and Xi during Trump’s term in office, but there also appears to be a surprising amount of support for Trump both within China as well as in the Chinese diaspora around the world. Chinese-Americans were one of the groups of Asian-Americans with the greatest amount of support for Trump, in fact.

The final P³: Power, Propaganda, Polarisation ICA 2024 postconference session for today starts with Susan Grantham, whose focus is on the political uses of TikTok. Here, she is focussing especially on the use of the platform by individual politicians in the last Queensland election – which continued even though there were increasing moves to ban the platform in Australia, especially by political actors.

The next speaker at the P³: Power, Propaganda, Polarisation ICA 2024 postconference is Henri Mütschele, whose focus is on the interplay between traditional and social media in positional polarisation. What are the opinion dynamics in networked publics? This project focusses on positional or ideological polarisation, two concepts which are often used synonymously, and sees polarisation as a process in which positional distances between two entities are growing.

And the afternoon session at the P³: Power, Propaganda, Polarisation ICA 2024 postconference starts with Tamer Farag, whose focus is on the communication strategies of Hizbullah in the polarised Lebanese media system (before the current escalation of violence in the region). Over the past decades, we’ve moved from optimism to pessimism about the role of social media in political communication, with plenty of evidence on the problematic uses of social media by autocratic regimes and anti-democratic groups.