Social Media

The next speaker in this AoIR 2024 conference session is Luigi Arminio, whose interest is in the sociolinguistic patterns of polarisation on climate change on Facebook (this approach carries on from the previous presentation). Such patterns may also represent socioeconomic differences: people with lower socioeconomic status tend to be more open to climate change-denialist rhetoric, and such groups also differ from others in their overall communication styles. Can such differences be identified in climate discourse, marking the proponents and opponents of climate activism? Do they influence audience responses?

The project compiled some 10,000 posts from 250 public pro- and anti-climate …

Up next in this AoIR 2024 conference session is the great Luca Rossi, whose interest is in visual communication strategies in climate change debates. Online debate on these topics tends to be highly polarised between those who do and do not accept the scientific consensus on climate change; it is also difficult to discuss in the abstract, so that visual representations become especially important in these debates.

How do specific images feed into the political narrative on climate change, then: are they used to debate objective facts (e.g. through data visualisations), or in a more polarising way to represent group …

The final speaker in this ECREA 2024 session is Mette Bengtsson, whose focus is on the relationship between Meta and its network of approved third-party fact-checking organisations. Fact-checking has developed considerably around the world in recent years, and there are several global organisations connecting this network – including the International Fact-Checking Network (IFCN).

Meta currently partners with some 90 fact-checking organisations around the world, covering some 60 languages. These can use Meta’s data tools to identify currently circulating claims and select them for assessment; once such assessments have been made, Meta can use them in adjusting its algorithmic ranking of …

The next speaker in this ECREA 2024 session is Paola Palomino-Flores, whose interest is in the intersections of media literacy and misinformation. Misinformation here is defined as false information that is shared unintentionally by users who believe it to be true but have failed to verify its accuracy. This can still disseminate quickly and then cause some very serious harms, of course, confusing people and leading them to poor decision-making.

Paola’s focus is on Peru, and she notes the high reliance of Peruvians on social media for their news; more than 60% of Peruvians get their news from social media …

The third speaker in this session at ECREA 2024 is Margaux Guyot, whose interest is in the evolution of the dynamics between sound and text in social media news videos, examined here for the Wallonie and the French-speaking parts of Switzerland.

Indeed, is text overtaking sound in news videos? There are four ways of engaging with audiovisual content on smartphones: addressing others, serendipitous exposure to video, opportunistic search, and premeditated viewing, and these provide a framework for the analysis here; this paper focusses on videos posted by seven Walloon and Swiss news outlets in 2020 and 2023, and classified them …

My own presentation, on the impact of the 2021 Australian Facebook news ban, was next in this ECREA 2024 session. The slides are available here:

The next speaker in this ECREA 2024 session is Remzie Shahini-Hoxhaj, whose interest is in visual affective polarisation on Instagram, focussing on political parties that promote extreme or radical right-wing views. Social media algorithms might in fact actively promote and amplify such content, but fostering in-group favouritism and out-group hostility.

This study examined the distinct visual framing strategies of far-right political parties in Europe. Such parties tend to emphasise their own distinct identities; use euphoric language for in-group identification and dysphoric language for out-groups; and include nationalist and historical symbols to appeal to their audiences. The study focussed on France …

The next speaker in this ECREA 2024 session is Petro Tolochko, whose focus is on affective polarisation in climate activism visuals. Such content can be highly affective in climate activist communication, spark audience reactions, and spread online to promote the emergence of like-minded or opposing groups. The analysis here might include aspects of structural polarisation (using network analysis) and reactionary polarisation (using communication analysis).

An initial question might thus be which types of images lead to increased polarisation online; more recently, however, with the shift from Xitter to TikTok the role of videos in such activist communication has grown. Polarisation …

For the next session at ECREA 2024 I am once again in a session on polarisation, and we start with a double-header presentation by Quirin Ryffel and Nayla Fawzi. They begin with an overview of polarisation patterns in German – here, as in many other European countries, there is no simplistic left/right polarisation as there is in the US, but more usually polarisation on specific issues. One of these is environmental policy.

There is broad consensus on the science of climate change and the need for action in Germany; however, there are also strong perceptions of polarisation between groups who …

The next speaker in this ECREA 2024 session is Ernesto de León; his focus is on hyperpartisan, alternative, and conspiracy (HAC) media. These are all united by an anti-establishment dimension: they peddle misinformation that has a potential to shape public perceptions. Ernesto points here for example to a strange case of such sites promoting stories about elite sportspeople collapsing on the field; they promoted these stories as part of an anti-vaccine campaign claiming (falsely, of course) a connection between such medical cases and their vaccination with the COVID-19 vaccine.

But such content also circulates on non-HAC media sites, and through …