Leuven.
The final paper at EuroITV 2009 is by Liesbeth Huybrechts and Niels Hendriks. He notes the growth in user-generated content and citizen reporting of news events; increasingly, this also involves photos and videos, of course. Such user-generated content is also being explored and exploited by commercial interests, of course - ranging from projects such as the lonelygirl15 hoax to Christopher Allbritton's independently user-funded "Back to Iraq" investigative journalism blog.
Overall, at any rate, this creates opportunities for dispersed creativity that questions existing media authority. There is also a need for 'strange' methods to move beyond the mainstream/new media dichotomy, to make the familiar unusual and treat media as ready-made materials available to use in new and unfamiliar contexts. For example, experience design now needs to be approached as participatory design, and must involve a range of disciplines as well as the users themselves.