It's nice to see that we're getting some good press on the recent Social Media: State of the Art report for the Smart Services CRC - QUT has put out a press release for it now, and it's also been featured on Australian Policy Online. Mark Bahnisch and I are currently working on Volume Two of the report, which should be delivered to the CRC in a couple of weeks and will hopefully be released publicly not too long after that.

Brisbane.
The final speakers for this ANZCA 2009 session are Sherre Delys and Marius Foley fromthe ABC Pool project. Sherre, its Executive Producer, comes from ABC Radio Arts, and one of the motivations for starting the site was in maintaining a space for radio arts as well as providing one for other forms of (especially collaborative) multimedia work. The overall idea was to open up public media as a conversation, to address the people formerly known as the audience. Part of this was also to partner with Creative Commons Australia and to use open source technology (Drupal is used as the platform for Pool).

Brisbane.
The next ANZCA 2009 presentation is a group affair which starts off with Nicole Matthews. This paper focusses on the use of Facebook by Deaf young people (some of whom jokingly use the term 'Facehook' for the site). There are possibilities as well as threats in young Deaf people using such rich social media sites - often, such users have been early adopters of such sites, but there also remain barriers to their use, not least because of the significance of sign language for such communities (especially for politically oriented Deaf communities).

Brisbane.
The last ANZCA 2009 session for today begins with a paper by Fiona Martin (and my laptop seems to be dying, so I'm not sure whether I'll capture all three papers successfully...). She notes the role which identity definition plays especially for teenagers, and is part of a Prix Jeunesse research project investigating how young people are using research tools to represent themselves visually, how this can be understood in terms of diversity, and how this can be related to educational television.

This has been prompted to some extent by TV producers' interest in social media, partly because they are concerned that social media will steal their audiences (even though there is no clear evidence for this). TV producers also need more information on what users are doing in social media in order to develop effective cross-media strategies, especially for educational television.

Brisbane.
The next speaker here at ANZCA 2009 is Sal Humphreys, presenting on the knitting Website Ravelry as a social network market. Discussions of intellectual property, distributed participation, and user-generated content have struggled to keep up with these developments: social economy is intertwined and interconnected with commercial economy, and there are serious questions about when participation becomes exploitation.

Social network markets characterise these ideas as emergent, and provide a useful basis for their theorisation. Mass media theory also fails to align effectively with these new interactive environments. HOw is power distributed, who has agency, what is the role and impact of institutions in relation to these environments?

Brisbane.
The next session at ANZCA 2009 starts with Lelia Green, presenting on the practices of a small affinity group (a LAN clan) of year 11-12 students in suburban Perth. None of these young men could quantify what amount of time they spent online each day; they used the Net extensively during their non-school time, at any rate. The study focussed especially on the use of Bittorrent, which was invented in 2002 and has been especially used for sharing movie and television content. Bittorrent use becomes more effective the more users are sharing the same file, of course, and there were some 4 million users online at any one point by 2006. By February 2009, some 160 million users had downloaded Bittorrent softwares.

Brisbane.
We begin the morning of the second day at ANZCA 2009 with a keynote by Nick Couldry, whose focus is on the question of voice, especially in the context of neoliberalism. There are two schools of neoliberalism here, though - orthodox, scholarly informed economic neoliberalism as well as a broader neoliberal doctrine which has been applied to much larger areas of society, and especially to culture.

Neoliberalism works with a simplifying force: it uses hegemonic terms such as markets to convince us to treat very different areas as similar - local detail and difference is erased in the process. The response to this is to treat the term neoliberalism similarly, and point out its limitations, in order to be able to think beyond it. We may return to an older idea of the market as a reference point, and ask the economy how its freedom can have a state-creating function. In this, markets provide an organisational function.

Brisbane.
The next session at ANZCA 2009 is a panel session discussing the future role of public service broadcasting, focussing on Australia's multicultural broadcaster SBS. This is introduced by my colleague Terry Flew, who notes that SBS is a distinctively different type of public broadcaster, making a very specific contribution to multiculturalism and citizenship.

The first panellist to speak is Stuart Cunningham from the CCi. If SBS had to be invented today, he says, it wouldn't be - today's media environment is fundamentally different from that of the 1970s and 1980s from which it emerged, and today there is a plethora of media channels available to citizens. Additionally, the role of public broadcasters has changed fundamentally - the culture wars of the past decades render a government intervention for the development of a public broadcaster to promote multiculturalism inconceivable today. Protection and projection of public culture is no longer an unproblematic public goal.

I'm very happy to say that our first report for the Social Media project at the Smart Services CRC has now been published. Written with my research assistant Mark Bahnisch (an expert in the field in his own right), this report provides an overview of the state of the art in social media,and focusses especially on the dynamics of user community participation in social media sites; as part of this, we're also looking at a number of leading social media sites (and one or two 'interesting failures'), particularly in three key areas: news and views, products and places, and networking and dating.