London.
The next speaker at Transforming Audiences is Richard Mills, whose interest is in the presence of the Beatles on YouTube. The Beatles' image was carefully guided and constructed by their manager Brian Epstein, of course, and the nascent music press of the early to mid-1960 bought strongly into that, creating Beatlemania and connecting it to the wider Swinging Sixties rhetoric. The Beatles themselves eventually reacted against this commercialisation and commodification, and gradually changed their image to embrace countercultural ideas. The evolution of Beatles iconography on their record covers over time also points powerfully to this shift, of course - from the identical suits and haircuts of the first albums to the blankness of The White Album.

I'm currently developing an ongoing research relationship with the ABC's fabulous Pool.org.au site for user-generated content - and as a first step in this, I am now looking for a researcher to work with Pool staff at the ABC in Sydney. The successful applicant will participate in overseeing and coordinating the activities of the Pool user community, and examine practices and dynamics within the community. (More information on Pool and its future development are available in a recent ACID report.)

Initially, this will be a part-time (two days per week) research assistant job from September to December 2009. On the basis of this lead-up work, we also expect the researcher to submit a competitive application for a full-time PhD scholarship from the ARC Centre of Excellence for Creative Industries and Innovation (CCi) at QUT, on a project negotiated between the researcher, the CCi, and the ABC which further extends this community research and applies its insights into strategies for the further development of the Pool site.

Brisbane.
Bugger: the ANZCA 2009 programme incorrectly listed Brian McNair's keynote for 10 a.m. rather than 9 a.m., so I missed almost all of it - very, very frustrating. Hope someone else blogged it...

So, I'm now in the first panel session of this last conference day, and the first speaker in this session is Nazanin Ghanavizi, whose interest is in blogging in Iran - a very timely topic at this point, of course. She begins by noting that one of the most important factors of social life is being able to give voice to one's ideas. Iranian society is already highly active online, especially by blogging - Persian is a major blog language, with some one million blogs in Persian, even in spite of the comparatively small population of Persian-speakers worldwide.

Brisbane.
The final speakers for this ANZCA 2009 session are Sherre Delys and Marius Foley fromthe ABC Pool project. Sherre, its Executive Producer, comes from ABC Radio Arts, and one of the motivations for starting the site was in maintaining a space for radio arts as well as providing one for other forms of (especially collaborative) multimedia work. The overall idea was to open up public media as a conversation, to address the people formerly known as the audience. Part of this was also to partner with Creative Commons Australia and to use open source technology (Drupal is used as the platform for Pool).

Brisbane.
The next ANZCA 2009 presentation is a group affair which starts off with Nicole Matthews. This paper focusses on the use of Facebook by Deaf young people (some of whom jokingly use the term 'Facehook' for the site). There are possibilities as well as threats in young Deaf people using such rich social media sites - often, such users have been early adopters of such sites, but there also remain barriers to their use, not least because of the significance of sign language for such communities (especially for politically oriented Deaf communities).

Brisbane.
The last ANZCA 2009 session for today begins with a paper by Fiona Martin (and my laptop seems to be dying, so I'm not sure whether I'll capture all three papers successfully...). She notes the role which identity definition plays especially for teenagers, and is part of a Prix Jeunesse research project investigating how young people are using research tools to represent themselves visually, how this can be understood in terms of diversity, and how this can be related to educational television.

This has been prompted to some extent by TV producers' interest in social media, partly because they are concerned that social media will steal their audiences (even though there is no clear evidence for this). TV producers also need more information on what users are doing in social media in order to develop effective cross-media strategies, especially for educational television.

Brisbane.
The final speaker for this ANZCA 2009 session is Alison Henderson, who focusses on the organisational use of social networking sites. Such sites (Facebook, Bebo, MySpace) provide a space for the communication of 'friendship' through the creation of online profiles and friendship networks, as well as for the sharing of information, audiovisual materials, and other personal material. They provide a space for networking and for creating connections. (There is a slight difference here between social network - representing and maintaining friendship - and social networking - making new friends - in some of the literature, too.)

Brisbane.
The next speaker here at ANZCA 2009 is Sal Humphreys, presenting on the knitting Website Ravelry as a social network market. Discussions of intellectual property, distributed participation, and user-generated content have struggled to keep up with these developments: social economy is intertwined and interconnected with commercial economy, and there are serious questions about when participation becomes exploitation.

Social network markets characterise these ideas as emergent, and provide a useful basis for their theorisation. Mass media theory also fails to align effectively with these new interactive environments. HOw is power distributed, who has agency, what is the role and impact of institutions in relation to these environments?