Produsage Communities

Milwaukee.


The final keynote of AoIR 2009 is by Megan Boler, editor of Digital Media and Democracy: Tactics in Hard Times. She begins by noting the shared sense of aporia at the conference. What do we do as we face the rapidly changing environments of social media - do we feel let down by the Internet, do we daily have to renegotiate the changing visage of the Internet? Megan is particularly interested in exploring this in the context of war, and especially the war on terror - so much especially of the material produced from critical perspectives is dismissed as noise here, so how do we make what we feel is important audible and visible? (To illustrate this, Megan shows a video compiling the repetitive use of certain keywords - September 11, Saddam Hussein, war on terror, terrorism - by US leaders.)

Milwaukee.


The final speaker in this session at AoIR 2009 is David Bello, whose focus is on Amazon's Mechanical Turk system. This is a form of crowdsourcing, which itself combines the outsourcing of labour to an external provider with community-provided open source labour; crowdsourcing thus exhibits an open quality where users are not employed or hired, but simply choose to perform the tasks that they are interested in. In crowdsourcing, the requesting body solicits the general public to join the labouring community.

In the Amazon case, the company provides the platform which mediates the labour process; using this platform, a requesting body can provide tasks which are then performed by the labouring community. Community members are remunerated according to their provision of HITs (human intelligence tasks), which address problems that cannot be done by computers (semantic and cultural understanding, or sensory translation).

Milwaukee.


The next speaker at AoIR 2009 is Michele White, who shifts our interest to eBay and its eBay Live! convention culture. This is an interesting translation of the asynchronous online trading model to a face-to-face venue for expressions of community, and through them comsumers are incorporated into and work for the community and brand. These people are consumer-fans who invest time and money into building an identity for the brand - this is for the most part no critical reinterpretation of eBay's brand message, but rather an enthusiastic dissemination.

Milwaukee.


The final speaker in this session at AoIR 2009 is Anatoliy Gruzd, whose focus is on the communities of blog readers, and how such communities of people discussing shared issues across different blogs may be discovered automatically - that is, how the social networks connecting them may be identified. This is important not least because of the massive growth in online information - we need to develop better tools to extract salient material from this overload of content, and to do so, knowing the social context is paramount.

Milwaukee.


The next speaker at this AoIR 2009 blog research session is incoming AoIR Veep Alex Halavais, presenting a paper co-authored with Helen Martin. He begins, though, by referencing previous work of a researcher recording graffiti in New York City: this was done as a way of tracing how people make use of emerging workarounds. In the 1970s, bathroom wall graffiti was the equivalent to what is now blogging, Alex says, so us bloggers today are essentially writing on bathroom walls. Tracking this provides a trace of how people work around their lack of access to participation and voice in the mainstream media, of how they manage to make their ideas heard regardless.

Milwaukee.


The final speaker in this session at AoIR 2009 is Zack Hayat, whose interest is in active participation on Wikipedia. Wikipedia is a space for collaborative content creation as well as for interpersonal interaction (for example through its community portals - or whatever they are positioned as in the various international Wikipedia versions - and discussion pages). There has been exponential growth in Wikipedia participants over the past years, but the number of regular editors has remained relative stable; growth has been mainly in less active editors. Some 60% of Wikipedia has been created by 5% of its users, as Jimmy Wales has said.

Milwaukee.


The next speaker at AoIR 2009 is Karine Barzilai-Nahon, who shifts our interest to network gatekeeping theory. Online, users can become gatekeepers, and are no longer simply being gatekept for - so gatekeeping power has shifted to some extent; additionally, gatekeeping is no longer a solid state, but is becoming a much more dynamic phenomenon where we're sometimes gatekeeping ourselves, sometimes receiving the results of gatekeeping processes.

Gatekeeping theory was developed by Kurt Lewin in the 1940s, observing food habits in families (and seeing housewives as gatekeepers at that time); this was later applied in a major way to the editors in news publications, who control what information is selected for publication from all the daily events. Other applications are the management of technology (what new technologies reach a larger range of users) and information science (already starting to look at the role of communities as gatekeepers).

Milwaukee.


The next speaker at AoIR 2009 is László Ropolyi. He begins by conceptualising the idea of crisis: this is a kind of transformation in which an established system loses its integrity and gets disorganised, from which a new system emerges - a process of disorganisation followed by reorganisation. In a society without crisis, in other words, there is a usual order of events, a universal and dominant organising principle expressed in a commonly held ideology, style, or paradigm. In case of crisis, these usual organising principles lose their power and are invalidated.

Milwaukee.


The next speaker in this last.fm panel at AoIR 2009 is Adriana Amaral, who shifts our focus to Brazilian users of last.fm, and points especially to the role of online profiles here. Profiles are often related to a specific scene, subculture, or musical genre, and musical taste is a convergent process involving mass media, word of mouth, friends, community, family, and other social spaces. There are a number of site types here - classification, musical data visualisation, and online radio stations (based on listening data); each of these are important features of last.fm. The way the site deals with tagging intensifies the individual and collective relations of recommendations; its folksonomy can be understood as a narrow typology.

Milwaukee.


Up next in this panel at AoIR 2009 is Simone Pereira de Sá, whose focus is on music recommendation systems; such systems are mediators or translators to which we delegate the task of recommendation. They promise something else for the different actors in the process: artists are presented to the right people, while listeners find new music they should enjoy, and this is further enhanced through social networking tools and tagging functionalities.

Labelling systems deal with the complex issue of music classifications, choices, and tastes, and this ties into the question of musical genres - so, how do recommendation systems work on this basis, and strain, support, or overcome the idea of musical generes? As Simon Frith has suggested, one of the greatest pleasures of entertainment culture is the discussion of different values and tastes; different opinions have different levels of credibility here. This is also connected to subcultural theory, of course, which ascribes certain subcultural capital to agents in contact with the media and refers to consuming certain exclusive information and the 'right' cultural products.