The next session at the Weizenbaum Conference starts with Mona Krewel, whose interest is in (micro-)targeted advertising in elections; she explores this here especially in the context of the 2024 US presidential election. All parties use such advertising, and tend to target voters whom they assume are ideologically close to them; our understanding of how this works is limited, however, and based largely on self-reporting from campaign managers (which is not necessarily reliable).
A different approach to this is via the Meta Ad Targeting dataset, which is problematic for other reasons; the present project explored the targeting strategies of some …











