Oh dear – it’s been quite a while since I last found the time to update this site with some of my recent presentations and publications. And there’s quite a lot of news, so here’s the first instalment in what’s going to be a series of posts. Working through the last few months chronologically, let’s begin with the conferences of the International Communication Association and Australia New Zealand Communication Association, held (online) in May and July 2021, where my QUT Digital Media Research Centre colleagues and I presented a number of papers on our current research.

At ICA 2021, I was involved in two presentations. First, with our visiting scholars Magdalena Wischnewski (from the University of Duisburg-Essen’s RISE_SMA research project) and Tobias Keller, I worked on a study of newssharing practices by followers of the far-right conspiracy site InfoWars on Twitter; as I’ve noted in a previous update, that study was also published in the journal Digital Journalism.

Magdalena Wischnewski, Axel Bruns, and Tobias Keller. “Shareworthiness and Motivated Reasoning in Hyper-Partisan News Sharing Behavior on Twitter.” Paper presented at the International Communication Association conference, online, 27-31 May 2021.

Second, with my colleagues Eddy Hurcombe and Stephen Harrington from my current ARC Discovery project Evaluating the Challenge of ‘Fake News’ and Other Malinformation I also presented an update on our study of the dissemination of the baseless COVID-19/5G conspiracy theory on social, fringe, and mainstream media, focussing here especially on the fringe and media coverage of this content. I’ll have quite a few more updates on this in further updates, so for now I'll simply include the video – slides and other details at the link below:

Last week I posted a round-up of the latest publications from my QUT DMRC colleagues and me, listing nine new journal articles and book chapters from our various research projects – investigating mis- and disinformation sharing (in general, and related to the COVID-19 pandemic), analysing the dynamics of polarised online discourses, debunking the idea of echo chambers and filter bubbles, mapping social networks, and examining the evolution of journalistic practices.

This week, I’ll do the same for some of my and our recent presentations. As opportunities for in-person events remain very limited under the current circumstances, most of these have been online – but one small benefit from this is that more of them take the form of recorded videos rather than slides only. Here’s the research we’ve talked about recently, then – click on the various links below to see the full slides, videos, and paper abstracts:

First, a few weeks ago I’ve had another opportunity to outline the key arguments of my 2019 book Are Filter Bubbles Real?, in a talk to the Media Futures research centre in Bergen, Norway. My sincere thanks especially to Hallvard Moe for organising this.

Axel Bruns. “Are Filter Bubbles Real?” Invited presentation to Media Futures Research Centre for Responsible Media Technology and Innovation, Bergen, Norway, 16 Apr. 2021.

In another European presentation, I also had the opportunity to present a keynote on my COVID-19 disinformation research with Edward Hurcombe and Stephen Harrington to the PolKomm 2021 conference organised by the Weizenbaum-Institut in Berlin – many thanks to Christoph Neuberger for the invitation. I presented this in German, and I don’t think there’s a video recording of the presentation; here, though, are the slides at least:

Without in-person conferences to liveblog, this site has been a little quiet recently. But that doesn’t mean that there isn’t any news to report – so here is the first of a number of posts with updates on recent activities. First of all, I’m very pleased that a number of articles I’ve contributed to have finally been published over the past few months – and in particular, that they represent the results of a range of collaborations with new and old colleagues.

The first of these is a new book chapter led by my QUT Digital Media Research Centre colleague and former PhD student Ehsan Dehghan, which provides a useful update on his and our current approach to discourse analysis. Building on Ehsan’s work for his excellent PhD thesis, the book chapter connects a detailed methodological overview with the conceptual approaches of Laclau and Mouffe, exploring the presence of agonistic and antagonistic tendencies across a number of case studies. The chapter was published in the third volume in Rebecca Lind’s Produsing Theory book series, which in its title also draws on my concept of produsage, of course.

Dehghan, Ehsan, Axel Bruns, Peta Mitchell, and Brenda Moon. “Discourse-Analytical Studies on Social Media Platforms: A Data-Driven Mixed-Methods Approach.” Produsing Theory in a Digital World 3.0, ed. Rebecca Ann Lind. New York: Peter Lang, 2020. 159–77. DOI:10.3726/b13192/20.

A second new article results from another collaboration with a former PhD student, Felix Münch, now a postdoctoral researcher at the Hans-Bredow-Institut in Hamburg. Building on the work Felix presented at the 2019 AoIR Flashpoint Symposium in Urbino, this article in Social Media + Society outlines a new approach to mapping the network structure of a national Twittersphere, offering a pathway towards generating some critically important baseline data against which observations from hashtag- and keyword-based studies may be compared.

Münch, Felix Victor, Ben Thies, Cornelius Puschmann, and Axel Bruns. “Walking through Twitter: Sampling a Language-Based Follow Network of Influential Twitter Accounts.” Social Media + Society 7.1, (2021) DOI:10.1177/2056305120984475.

Third, I’m also very pleased to have made a contribution to a new article in Digital Journalism by Magdalena Wischnewski, a visiting PhD scholar supported by the RISE-SMA research network coordinated by Stefan Stieglitz at the University of Duisburg-Essen. Caught up in the travel disruptions caused by the COVID-19 pandemic, Magdalena spent rather more time with us at the QUT DMRC than we had planned, but happily we were able to put this extra time to good use and investigate the motivations for sharing hyper-partisan content (in this case study, from InfoWars) on Twitter.

The COVID-19 online edition of the wonderful Social Media & Society conference has just started, and my colleague Tobias Keller and I are presenting our latest research via a YouTube video that has now been released. In our study we examine the average dissemination curves for news articles from mainstream and fringe news sources; this analysis is prompted by the persistent media framing of past research as (supposedly) showing that ‘fake news’ disseminates more quickly than ‘real news’.

Leaving aside such disputed labels, we find no evidence of any systematic differences in dissemination speeds on Twitter: during 2019, for example, stories from the Australian Broadcasting Corporation’s ABC News site (Australia’s most trusted news source) disseminated almost exactly as quickly as those from the hyperpartisan outlet Breitbart: on average, both reached 25% of their eventual dissemination within just under four hours, and 50% after ten hours.

There are, though, notable differences between different site types: content from specialist sites like The Conversation (which publishes scholarly findings and commentary for a general audience) or Judicial Watch (engaging in hyperpartisan legal commentary and lawfare) usually disseminates considerably more slowly than material from more generalist news sites, from the mainstream or the fringes.

Here are the video and slides from our presentation – and a work-in-progress paper (though focussing on only one month of data, rather than all of 2019) is also online.