Industrial Journalism

The next presenter in this morning session at IAMCR 2023 is Katharina Schöppl, whose interest is in news avoidance amongst users of alternative media. Media are critical to the construction of a shared reality and public sphere, yet media realities are not comprehensive, which gives rise to alternative news media options as well as news avoidance.

The first session at IAMCR 2023 this hot Tuesday morning starts with Raül Nuevo Gascó, and his focus is on populism. But this term is being used in very different ways by different scholars as well as in mainstream media, and instead Raül is moving from an essentialist to a constructivist perspective, and from an inductive to a deductive approach. This accepts that populism can have different meanings; that these differ between different national contexts; and that these meanings are collectively constructed in each case.

And the final speaker for this session and this day at IAMCR 2023 is Aline Duelen, whose focus is on the use of AI in combatting disinformation. Disinformation is a major problem in online communication spaces today, of course, and there is some existing research that identifies factors that play a role in detecting disinformation – but these cannot easily be automated, as their application usually requires the application of critical thinking skills. The development of more automated systems therefore requires citizen co-creation approaches.

The next paper in this IAMCR 2023 session is by Livia Gardía-Faroldi, who presents a comparative analysis of disinformation on social media across the UK, France, and Spain. Such a comparative study is necessary given the very different political and media environments across these countries. Do the audiences in these countries differ in their interest and trust in the news; their concern about fake news; and their use of social media for informational purposes?

The final session on this first full day of IAMCR 2023 is on how audiences consume (or perhaps engage with) disinformation, and the first presenter is Hillel Nossek, with a focus on news consumption by Jewish youth in Israel. He describes this group as ‘newsers’: new news consumers. What characterises this group, then?

The final speaker in this session at IAMCR 2023 is Beate Josephi, whose focus is on the ongoing conflict between Russia and Ukraine. Her interest is in the initial annexation of Crimea in March 2014, and the focus here is on how Russia argued its case at that point – in this case, through the coverage in the Russian weekly newspaper Argumenti i Fakti.

The third speaker in this packed IAMCR 2023 session is Barbie Zelizer, whose interest is in the ways Cold War logic hides propaganda in democracies. Practices of obfuscation are now ever-present, but our discussion changes depending on the type of regime (autocratic, democratic, …) we are talking about.

For the afternoon session on this first day of IAMCR 2023 I am in a session on propaganda, which starts with Courtney Radsch. Her focus is on the use of artificial intelligence in state-aligned information operations. She notes the rise of populist authoritarianism, the emergence of coordinated inauthentic behaviour, the emergence of reputation management firms, and a number of other problematics we have seen in recent years; some of this directly targets journalists and journalism with state-aligned propaganda and harassment.

One of the major components of my guest professorship at the University of Zürich in late 2022 was to develop and deliver a one-off undergraduate course on gatewatching and the continuing transformation of journalism as a result of the impact of social media, from the early days of blogs and citizen journalism to the present. This builds on my 2018 book Gatewatching and News Curation: Journalism, Social Media, and the Public Sphere. I also took the opportunity to augment the book's contents with a handful of additional lectures on topics such as 'fake news', fact-checking, 'filter bubbles', and the power of social media platforms - topics that have emerged and grown in importance even further since the book was published.

The lectures were all recorded, and it would be a shame if the material went to waste after it's one-off presentation in Zürich. So, I'm pleased to say that after a little light editing, the 13 weekly lectures from this course are now online, and collected in a handy YouTube playlist. They're each running between 60 and 90 minutes in length, and the slides are also available separately (they're linked from the description of each video). I've listed the full syllabus of readings below.

I hope this is useful, and would love to see these lectures be used in teaching wherever they might suit – for instance in undergraduate journalism, media studies, or social media courses. Please share these materials with anyone who might be able to benefit from them.

As the year and my Guest Professorship here at the Institut für Kommunikationswissenschaft und Medienforschung (IKMZ) at the University of Zürich are coming to an end, here are a handful of final updates hot of the presses.

First, I’m very happy to say that at article about the Russian propaganda organ RT’s audiences on Facebook has just been published in Information, Communication & Society. This was a difficult piece of research not least because it involved coding data in six languages, but I’m delighted to say that we managed to find native speakers of all those languages (Russian, English, Spanish, French, Arabic, and German) in-house at the QUT Digital Media Research Centre. My sincere thanks especially to my excellent colleague Sofya Glazunova for leading this project.

Sofya Glazunova, Axel Bruns, Edward Hurcombe, Sílvia X. Montaña-Niño, Souleymane Coulibaly, and Abdul K. Obeid. “Soft Power, Sharp Power? Exploring RT’s Dual Role in Russia’s Diplomatic Toolkit.” Information, Communication & Society, 21 Dec. 2022. DOI: 10.1080/1369118X.2022.2155485.

Just a few days earlier, a new article about the social media amplification of articles in The Conversation that referred to preprint content relating to the COVID-19 pandemic also came out, in Media International Australia. But I have to stress that I only had limited involvement with this work – most of the heavy lifting was done by DMRC Visiting Scholar Alice Fleerackers (usually of Simon Fraser University) and my DMRC colleague Michelle Riedlinger.

Alice Fleerackers, Michelle Riedlinger, Axel Bruns, and Jean Burgess. “Academic Explanatory Journalism and Emerging COVID-19 Science: How Social Media Accounts Amplify The Conversation’s Preprint Coverage.” Media International Australia, 19 Dec. 2022. DOI: 10.1177/1329878X221145022.

A few months ago my colleague Aljosha Karim Schapals and I also published a new article in Media and Communication that explores how journalists have perceived and reacted to the challenge of ‘fake news’. This was based on Aljosha’s extensive interviews with newsworkers in Australia, the UK, and Germany, and provides some fascinating insights into the journalistic mindset in relation to this critical challenge.