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Does 'Fake News' Travel Faster than 'Real News'? (Spoiler: No.)

The COVID-19 online edition of the wonderful Social Media & Society conference has just started, and my colleague Tobias Keller and I are presenting our latest research via a YouTube video that has now been released. In our study we examine the average dissemination curves for news articles from mainstream and fringe news sources; this analysis is prompted by the persistent media framing of past research as (supposedly) showing that ‘fake news’ disseminates more quickly than ‘real news’.

Leaving aside such disputed labels, we find no evidence of any systematic differences in dissemination speeds on Twitter: during 2019, for example, stories from the Australian Broadcasting Corporation’s ABC News site (Australia’s most trusted news source) disseminated almost exactly as quickly as those from the hyperpartisan outlet Breitbart: on average, both reached 25% of their eventual dissemination within just under four hours, and 50% after ten hours.

There are, though, notable differences between different site types: content from specialist sites like The Conversation (which publishes scholarly findings and commentary for a general audience) or Judicial Watch (engaging in hyperpartisan legal commentary and lawfare) usually disseminates considerably more slowly than material from more generalist news sites, from the mainstream or the fringes.

Here are the video and slides from our presentation – and a work-in-progress paper (though focussing on only one month of data, rather than all of 2019) is also online.

News Diffusion on Twitter: Comparing the Dissemination Careers for Mainstream and Marginal News (SM&S 2020)

Social Media & Society 2020

News Diffusion on Twitter: Comparing the Dissemination Careers for Mainstream and Marginal News

Axel Bruns and Tobias Keller

Current scholarly as well as mainstream media discussion expresses substantial concerns about the influence of ‘problematic information’ from hyperpartisan and down

Some Research Updates from Home

Like most of us, the current COVID-19 crisis has forced me to work from home for the foreseeable future, but my colleagues and I at the QUT Digital Media Research Centre have remained just as busy – in fact, of course, as a significant driver of journalistic coverage, of newssharing through social media (including both legitimate news and various forms of mis- and disinformation), and of general social media debate and discussion, the crisis intersects directly with some of our core research areas.

Many of us in this field now have urgent research projects in train that address some of these phenomena, and there are also many important conversations about how we can engage in rapid research and publication projects without sacrificing the necessary scholarly rigour. At the same time a number of key public outreach activities have also been organised to ensure that we have the platforms to share our findings with the general public.

My own focus in this has been to investigate the patterns of what the World Health Organisation has described as an ‘infodemic’: the viral transmission of mis- and disinformation associated with the coronavirus pandemic that has the potential to do real harm to the general population. This also aligns with a new research project on Evaluating the Challenge of ‘Fake News’ and Other Malinformation (funded by the Australian Research Council and also involving Stephen Harrington, Dan Angus, Scott Wright, Jenny Stromer-Galley, and Karin Wahl-Jorgensen) which is about to commence.

Together with my colleague Tim Graham I have presented some early observations from this work, focussing especially on the dynamics of some common COVID-19 conspiracy theories, in the Australia Institute’s ‘Australia at Home’ online seminar series. The video from our presentation is below, and I have also posted the full slides and background to the seminar.

 

Further, I was also very pleased to participate in a public discussion organised by Jack Qiu for the Chinese Communication Association, as part of their Solidarity Symposium series. Together with some of the leading Chinese digital and social media communication researchers, we had an intensive and wide-ranging discussion about the opportunities and challenges of doing this research, from home or elsewhere, and shared some of our own emerging insights into communication patterns during the current crisis. The seminar video is below, and I’ve posted more details elsewhere.

'Like a Virus' - Disinformation in the Age of COVID-19 (A@H 2020)

Australia at Home 2020

‘Like a Virus’ – Disinformation in the Age of COVID-19

Tim Graham and Axel Bruns

The COVID-19 pandemic has also spawned an “infodemic” – where life-saving facts and genuine expertise are often overrun by half-truths, lies, and scams going viral online.

Are News Outlets Deliberately Trolling Us into More Engagement on Facebook?

The next speaker in this AoIR 2019 session is Eddy Hurcombe, whose focus is on the pursuit of social media interactions metrics by Australian news organisations that post deliberately controversial content – in essence, trolling for engagement. This taps into the social media logics that build on the platforms’ governing principles – and these social media logics now also increasingly govern the engagement with and dissemination of news stories.

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