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Crisis Communication

Neue Öffentlichkeiten auf Social-Media-Plattformen: Zur Nutzung von 'Big Data' in der Kommunikationsforschung (LMU-CAS 2013)

Centre for Advanced Studies 2013

Neue Öffentlichkeiten auf Social-Media-Plattformen: Zur Nutzung von ‚Big Data‘ in der Kommunikationsforschung

Axel Bruns

Social-Media-Plattformen wie Facebook und insbesondere Twitter stellen eine große Menge öffentlicher Nutzer- und Nutzungsdaten zur weiteren Verwertung durch Markt- und Hochschulforschung bereit. Diese ‚Big Data‘ unterstützen eine in dieser Form bislang noch nicht möglich gewesene, breit aufgebaute Untersuchung aktueller Kommunikationsprozesse, die den Begriff der Öffentlichkeit bis auf die „persönlichen Öffentlichkeiten“ (Schmidt, 2009), die um einzelne Social-Media-Accounts herum entstehen, ausweiten kann. Dieser Vortrag stellt erste Ergebnisse eines solchen Forschungsansatzes am Beispiel der Nutzung von Twitter in Australien dar, wo (für etwa 22 Mio. Einwohner) um die 2-2½ Mio. Twitter-Accounts existieren. Ein besonderes Interesse gilt dabei der politischen sowie der Krisenkommunikation.

A Final 2012 Publications Round-Up

As we’re hurtling down the last few hours towards 2013, it seems like a good idea to take stock of what was an incredibly busy 2012. Here, then, is a round-up of all (I think) of my publications and presentations for the year, organised into loose thematic categories. In all, and with my various collaborators from the ARC Centre of Excellence for Creative Industries and Innovation and beyond, I seem to have generated some 4 book chapters, 12 journal articles, 22 conference presentations and one major report – and that’s not counting various articles in The Guardian, The Conversation, and other media outlets. There’s also a few more articles still in the pipeline – but given today’s date, I suspect they’ll end up counting towards 2013 rather than 2012…

 

Social Media Research Methods

One major component of our Mapping Online Publics work for this year has been the further development of our social media research approaches, especially as far as Twitter research is concerned. A number of my publications have dealt with the practical aspects of this work:

Twitter, Big Data, and the Digital Humanities

From the excitement of AoIR and ECREA 2012, I’ve arrived back in Australia – and have gone on almost directly to another presentation, this time at the University of Queensland Digital Humanities Symposium, where this morning I presented our research on Twitter as an example of the more general push towards ‘digital humanities’ and ‘big data’ research. Here are my slides and audio from the event – many thanks to Kerry Kilner and Peta Mitchell for the invitation to speak.

'Social Media Revolution' Myths in German Magazines' Arab Spring Coverage

The next session at ECREA 2012 begins at a more reasonable time, and is on news representations of foreign affairs. Melanie Magin begins by presenting on the mass media representation of the Arab Spring as a 'social media revolution'. This is an overstatement, of course, driven by the mass media's focus on social media in their coverage.

Police Activities on Twitter during the London and UK Riots

The final speaker in this ECREA 2012 session is Rob Procter, who shifts our attention to the London and UK riots in August 2011. His project collected some 2.6 million tweets from some 700,000 accounts using relevant hashtags from the Twitter firehose, and combines quantitative and qualitative analysis.

Audience Attitudes towards Eyewitness Footage

The next speakers in our ECREA 2012 panel are Laura Ahva and Maria Hellman, whose interest is in the citizen eyewitnessing of crises. Witnessing has always been a central task of crisis journalism, but citizen-generated content is now increasingly important; citizen eyewitness images are especially central now, and are mediated from the sites of crises to the global audience. The Arab Spring provides a very useful recent example for this.

Twitter and Brand Crises

The next ECREA 2012 paper is presented by Nina Krüger, and focusses on brand communication activities during corporate crises. Enterprises are increasingly using social media for communication with their customers, of course, but to some extent still regard social media as black boxes; much more development – and research – needs to be done here.

Twitter during Floods and Earthquakes

The next presentation in this ECREA 2012 session is my co-authored paper with Jean Burgess on our research into the uses of Twitter in the 2011 Queensland floods and Christchurch earthquake. The slides are below, and audio will follow soon. I'm afraid the audio recording didn't work out. Feel free to listen to some of my other presentations on social media and crisis communication instead...

Analysing Twitter Activity in Crisis Contexts from Axel Bruns

London Met Police Strategies for Twitter Use

The next ECREA 2012 session is on social media and crisis communication, and I have my final paper for this trip in this session as well. We start with Farida Vis, though, whose focus is on the use of Twitter by the London Metropolitan Police. This relates also to the emergence of data journalism, to the work to understand the positioning of Twitter in the wider mediasphere, and to the overall interest in the 'big data' question which has grown over the last year or so.

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