The next speaker at Social Media & Society 2018 is Wasim Ahmed, whose focus is on discussions of infectious diseases on Twitter. Such diseases can be very deadly, and when outbreaks occur they lead to the public expression of people’s views and opinions via social media. There’s a need to further understand such communication processes, beyond mere metrics, through qualitative and mixed-methods approaches.

The final session at Social Media & Society 2018 starts with Supraja Gurajala, whose interest is in using Twitter data for responding to air quality issues. Air quality is a major health issue in population and industrial centres around the world, and metrics like the Air Quality Index (AQI) and Particulate Matter index (PM) are key to its assessment.

We’re already deep into February 2017, but I thought I’d finally put together an overview of what I’ve been up to during the past year, at least as far as research outputs are concerned. It’s been a busy year by any measure, with a number of key projects coming to completion; research publications from some of these are still in production, but here’s what’s already come out.

The final paper in this AoIR 2016 session is Mirca Madianou, who begins with a clip promoting the "I Sea" app that purports to take a crowdsourcing approach to scanning satellite images for migrant boats in the Mediterranean in order to spot and help boats in distress. However, that app was a scam; it showed static satellite images rather than live feeds.

Over the past three years, my colleagues and I at Queensland University of Technology have partnered with Queensland Fire and Emergency Services (QFES) and the Eidos Institute to undertake an Australian Research Council Linkage project to analyse and evaluate how social media are used by emergency management authorities, media organisations and citizens during recent natural disasters events.

During this time we have worked closely with officers from several Australian emergency management organisations to better understand from their practical experience how social media are used in emergency communications, and to find out those areas that are working well as well as those where improvements can be made. As a result of our research and industry discussions, it became apparent that there is a need for a national policy framework that addresses the use of social media in crisis communication, particularly to support the development of effective social media communication strategies and the positioning, resourcing, and training of social media units and/or staff in emergency management agencies and local governments. The Social Media Policy Report Support Frameworks for the Use of Social Media by Emergency Management Organisations has been developed to address this need, and it was launched at Old Government House, Brisbane, by Teresa Gambaro MP on Friday 13 November 2015.

The next speaker at ECREA 2014 is Anssi Männistö, who shifts our focus to the Boston Marathon bomb attack. Mobile social media played an important role in covering this attact: tweets and mobile media were no longer just sources of information, but also tools to very facts and photos and to identify potential suspects, through image recognition software and other facilities.

In Boston, journalists rapidly discovered the first reports and images of the attack from Twitter, and soon came to use them in their own coverage. Such material was then used in official investigations, unofficial hunts for the culprits, and in the media coverage. These each drew on a massive amount of mobile photos; on the real-time publishing of such content in social media; and on crowdsourcing of activities through social media.

I’ve continued to update my lists of publications and presentations over the past months, but I think it’s time to do another quick round-up of recent work before all the new projects start in earnest.

First off, my colleagues Darryl Woodford, Troy Sadkowsky and I have been making some good progress developing further methodological approaches to Twitter research – focussing this time especially on examining how accounts gain their followers (for some of the outcomes from that research, also see our coverage at Mapping Online Publics):

Axel Bruns, Darryl Woodford, and Troy Sadkowsky. “Towards a Methodology for Examining Twitter Follower Accession.” First Monday 19.4 (2014).

Axel Bruns and Darryl Woodford. “Identifying the Events That Connect Social Media Users: Charting Follower Accession on Twitter.” In SAGE Research Methods Cases. London: Sage, 2013.

More generally, I’ve also been involved in a couple of related publications led by Stefan Stieglitz from the University of Münster (one in English,  one in German) which highlight the contribution which the emerging field of social media analytics will be able to make to the disciplines of business informatics and information systems:

Now that I’m back in Australia from my extended conference trip, I immediately got back on a plane to travel to a freezing Melbourne, to present our social media research in crisis communication and beyond at the 2013 IBM Research Colloquium. Below are my slides and audio – many thanks again to Jennifer Lai and her team at IBM Research Australia for the invitation!

The final presenter in this AoIR 2013 session (and thus, the final presenter this year!) is Hazel Kwon, whose aim is to better understand the flows of communication on social media during protests. Her frame of research in this is Emergent Norm Theory, whose emphasis is on the rapid and transformative potential of word of mouth on collective behaviours. This is a process of diffusion for a collective identity.

Protests can be understood as collective behaviours. They may be prompted by the circulation of rumours, which are characterised by the informal and improvised circulation of situational information; gradually, key themes and issues are being identified and converted into key messages that define the protest action. They draw on a special type of crowd, the diffuse crowd. But existing theories largely consider such phenomena in the context of physically co-located crowds; translation to social media environments must necessarily develop somewhat different understandings.