Social Media

The final (yay, made it!) session at this ICA 2024 conference starts with the wonderful Wiebke Loosen, whose work is interested in the reconfiguration of the public sphere; she points out that even two decades ago Peter Dahlgren already pointed out that ‘the’ public sphere is actually plural, and consists of a wide range of various overlapping publics that are interconnected and networked in various ways.

This represents a refiguration of public communication, which draws on relational and process sociology that emphasises the relational structures of the social world and the dynamics in and between these relations. This also signals …

The final speaker in this ICA 2024 conference session is Jisoo Kim, whose interest is in the shaping of communication flows about Ukraine across English, French, and German communities. Such efforts are part of information warfare, aiming to win the battle for public opinion and perception; Russia, in particular, is employing state media and troll armies to disseminate its propaganda about the causes and progress of its war against Ukraine. More recently, this has also include nuclear threats, rhetoric, and diplomacy.

The present study examines this with a particular view to cross-platform content flows and time-series analysis of the distribution …

The next speaker in this ICA 2024 conference session is Sarah Holland Levin, presenting on the politicisation of social justice discourse. This focusses on the uses of the term ‘woke’, which has been co-opted by bad-faith partisan actors even though it was originally created by Black community actors to encourage political attention and engagement. Today, it is used in conservative culture wars against social justice activism.

The focus here is on Twitter and YouTube, working with some 18 million tweets and 59,000 YouTube videos between 2012 and 2022 that contain the term ‘woke’ and its derivations. These were addressed through …

The next speaker in this ICA 2024 conference session is the great Mathias Felipe de Lima Santos, whose interest is in visual political communication across Facebook, Instagram, and Twitter in Brazil in the 2018 and 2022 presidential elections. Visual affordances are critically important in political campaigning, and such affordances continue to change; this works differently across different platforms, and cross-platform and/or multi-platform studies are therefore also critically important.

The project gathered some 23,000 images from the three platforms during the two presidential campaigns, focussing on the two presidential candidates; it used the Google Vision API to identify features in these …

The next session at the ICA 2024 conference that I’m attending is presenting articles accepted for a special issue of Political Communication

, and starts with Ryan Moore. Past research has explored the impact of social media on access to mis- and disinformation sources, but remains somewhat inconclusive or very context- and platform-specific. Some of this is drawing on self-reporting; some on browsing data (where it usually focusses on direct referrals from social media platforms); a more indirect link has yet to be explored in full.

Here, social media posts may lead people to other places online that then lead …

The third speaker in this ICA 2024 conference session is Claire Wonjeong Jo, whose focus is on the effects of cross-cutting exposure – these are seen as including both a better-informed citizenry and greater attitude and affective polarisation, and/or no effects at all. Past research draws largely on survey data, and measure a range of attributes; but perhaps there is a way to observe the actual news use behaviours of participants that provides more direct empirical data.

This study compares such data for South Korea and the United States; it applies social judgment theory, expectation violation theory (which suggests that …

The next ICA 2024 conference session starts with Haodong Liu, whose interest is in reinforcing spirals of media selectivity. There are various approaches to media selection, and the reinforcing spirals model suggests that over time suggests that selective media use reinforces users’ beliefs, attitudes, and behaviours.

This may involve selective exposure (choosing attitude-consonant media content) as well as defensive avoidance (selectively filtering out attitude-challenging sources and information) – and these are not necessarily inherently connected as a zero-sum game. The present study applies this to the coverage of climate change, where conservative media that challenge the accepted science on climate …

The next speaker in this ICA 2024 conference session is Sujin Choi, presenting a stochastic actor-oriented modelling of shared-issue networks and personal news curation behaviours. The focus here is especially on issue publics, which pay particular attention to specific issues; this reflects the attention economy. But how do such issue publics come to be?

Issue publics might come to be because individuals have similar underlying interests; because they are unaware of other issues; or because of a manual filtering process. Such processes will be affected by their attention to issues (the monadic level); their awareness of other issues (the dyadic …

The Monday morning session at the ICA 2024 conference begins with Jakob Bæk Kristensen, presenting a study on cross-platform alternative news sharing. Cross-platform studies are highly necessary, but still remain rare: even if many platforms are designed to keep users on-platform, users themselves often act and share content across platforms – but it is difficult to trace those practices across multiple platforms. To do so, however, also would enable us to better understand the cross-platform network of single-platform publics, and thereby the broader media ecosystem.

Information sharing ecosystems can be defined in various ways; here, they are defined by a …

The final speaker in this ICA 2024 conference session is Megan Brown, whose focus is on the impact of the closure of the Twitter API on public-interest research. The discontinuation of Twitter’s Academic API was announced in February 2023, and remaining APIs are priced exorbitantly and outside the reach of publicly-funded researchers; this has severely affected any further research on the platform.

Twitter research had been growing steadily since its inception, and was researched more than its use amongst ordinary users perhaps warranted. The present study explored the consequences of the API closure through a survey of social media scholars …